Instagram Stats That Matter to Marketers in 2020

Instagram-Stats-That-Matter-to-Marketers-in-2020-700Instagram (IG) is one of the most popular social media networks in the world is no longer in question. With over 1.1 billion monthly users, the platform is only behind Facebook and YouTube in popularity. Let’s look at the  Instagram stats that matter to marketers.

It, therefore, makes sense that the vast majority of marketers (73.5% in the US) are already on Instagram, with many others planning to join the network soon. If you’re part of the group that plans to join the bandwagon this year, HootSuite has rounded up some of the most important statistics you need to know about the platform.

Top Instagram Stats that Matter to  Marketers

According to the HootSuite report, Instagram is more popular among the female gender, albeit by a small margin. About 52% of the users are female, with males making up 48% of the population. More than 65% of these users log into their profiles at least once every day; at least 200 million visit a business profile every day. Also;

  • The most popular feature on Instagram is Stories.
  • More than 500 million IG users use the Stories feature at least once a day.
  • About one-third of the Stories viewed are from businesses.
  • Businesses post, on average, 2.5 Stories per day.

The findings are presented in an easy-to-scan infographic from Hootsuite. Check out the rest of the stats to gather vital information for your IG marketing campaign.


About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.