Instagram (IG) is one of the most popular social media networks in the world is no longer in question. With over 1.1 billion monthly users, the platform is only behind Facebook and YouTube in popularity. Let’s look at the Instagram stats that matter to marketers.
It, therefore, makes sense that the vast majority of marketers (73.5% in the US) are already on Instagram, with many others planning to join the network soon. If you’re part of the group that plans to join the bandwagon this year, HootSuite has rounded up some of the most important statistics you need to know about the platform.
Top Instagram Stats that Matter to Marketers
According to the HootSuite report, Instagram is more popular among the female gender, albeit by a small margin. About 52% of the users are female, with males making up 48% of the population. More than 65% of these users log into their profiles at least once every day; at least 200 million visit a business profile every day. Also;
- The most popular feature on Instagram is Stories.
- More than 500 million IG users use the Stories feature at least once a day.
- About one-third of the Stories viewed are from businesses.
- Businesses post, on average, 2.5 Stories per day.
The findings are presented in an easy-to-scan infographic from Hootsuite. Check out the rest of the stats to gather vital information for your IG marketing campaign.