Instagram Stats

instagram stats
Instagram is swiftly becoming a hugely influential social network for businesses. Here’s a quick look at why:

  • It has 300 million users, with 75 million users checking in daily. That accounts for 20% of Internet users!
  • 51% of users are male and 49% female.
  • The largest user base age range is between 16 and 24, with 41% of users. 35% of users are between 25 and 34, 17% between 35 and 44, 6% between 45 and 54, and 2% between 55 and 64.
  • About 70 million photos are posted on Instagram every day.
  • The average user will spend 21 minutes a day logged on.
  • Every second, 8500 “likes” are made, while 1000 comments are posted.
  • Out of the top 100 brands in the world, 85 have an Instagram account
  • Instagram’s account has the most followers: 96 million
  • The Ellen Show is the brand with most followers: 4.39 million

Thanks InforgraphicPosters for this great infographic!
instagram stats

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.