Thanks to our friends over at www.SurePayroll.com for this great illustration of important email marketing stats.
Sending out a great email is one thing. But understanding what happens once emails reach (or don’t reach) inboxes is another thing.
My email bounced?!?
Let’s start with the latter scenario: Your carefully crafted email quickly returns. This is a bounce. There are 2 types of bounces. A soft bounce generally tends to be about technical or spam-related issues; there might be a server problem, a recipient’s inbox might be too full, or you’ve tried to send a too-big message.
Soft bounces are different than hard bounces; those types of returns are because you tried to send to an email or server that doesn’t exist.
Once you’ve thought about your bounce rate, you also need to dive into metrics related to your open rate. Of course, how you craft an email affects your open rate, but there are other factors at work, too, including the industry that you’re participating in. Other elements, including the subject line and who the email is “from,” affect the open rate.
You must also analyze your email practices to follow healthy, smart ways to maintain that list. This graphic can help you sort through the complex elements including in analyzing your email marketing.
