An Introduction to Content Marketing


Traditional advertising isn’t enough in this day and age.

What readers want is great content. Content marketing takes time to show its rewards.

With content marketing, businesses are promoted to thousands of consumers online.

There are so many things that a business can post, infographics, videos, ebooks, and blogs.

All of these things are basic but are somewhat time-consuming.

Some companies opt on the decision of hiring freelance writers, or in-house writers to handle all of these things for them.

Facebook, Twitter, and Pinterest are a few of the social media sites that can promote content.

Businesses soar as consumers visit their sites, read the headlines, and skim over the homepage.

This page must be filled with eye-catching headlines, and have “get on board” content.

Content writing should be informative, generate traffic for a website, stand out from the competition, attract new customers, and keep the current ones intrigued, and happy.

Check out the infographic on to learn more about Content Marketing.

content marketing

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

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