Most business owners choose to update their websites regularly. However, have you ever considered a complete revamp for your site? A whole redesign will reinvent your website in more ways than one. So, if you are increasingly struggling with conversions and find that your efforts at upgrading your site aren’t providing you with the results you want, it may be time to invest in a redesign. If your website already feels outdated and irrelevant, here’s what a complete redesign can do for you.
How to know if you need to redesign your site
You need to redesign your site if your brand’s vision and image have changed. But, the same is true if the websites of your competitors have a better appearance than yours. If your website takes too long to load or it isn’t responsive yet, you should opt for a redesign as well. Many website owners who find it a total hassle to make small changes or add more tools also find that a website redesign is just what they need.
What a complete redesign can do for you
It gives you more value for your money in the long term
One advantage of a redesign is that it can give you more value for your money in the long term. The premier website developers from Expre Digital Ltd aim to show the benefits. Don’t waste your hard-earned funds on a temporary, band-aid solution that doesn’t do anything for you. Instead, a redesign lets you get everything right from the beginning. You should do an audit of your existing site. This will allow you to seize opportunities for improving the experience of your visitors. Not to mention, boosting your site’s usability. It can also lead to increased conversions and, ultimately, revenue.
It lets you establish a more cohesive and comprehensive identity for your brand
A site isn’t just handled and managed by one individual. Even if only one person manages your site, it’s rare for your updates to stay relevant with the identity of your brand over the years. But with a redesign, you can establish a more cohesive and comprehensive identity. Others will soon see that your brand is as strong as ever, thus giving them the correct impression about your business.
It enhances the performance of your site and your SEO efforts
By redesigning your website, you aren’t just redefining your brand. You are also enhancing the performance of your site and SEO efforts. Utilize the proper keywords and optimize the performance of your website. This way you can ensure that the content of your site is the precise match for what the users of today are looking for.
It optimizes the experience of your users
Did you know that over 88% of consumers online aren’t likely to visit a website again after they’ve had a negative experience with it? This alone is enough reason to revamp and redesign your site. When you run your site with an outdated and old CMS, this can lead to technical malfunctions and complications. These can affect user experience and SEO and result in lower conversion rates. But when your CMS is updated, the functionality of your site can improve and you are doing away with potential risks to your security, too.