9 thoughts on “Landing Pages versus Web Pages: What Works Best?

  1. Great article, and a perfect analogy, Mike. Where do you want to land the plan. On the ground of course, but just anywhere? Doesn’t it make more sense to land where there’s an airport, a runway, and friends and relatives are waiting eagerly to greet the people on board? “Ladies and gentlemen, this is your captain speaking. We’ve landed…not sure quite where, but we are on the ground. I’m sure once outside the plane you’ll figure it out.” That’s what thousands of advertisers do every day.

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