Lead Generation in 2019: Tips from Experts [Infographic]

Update for 2019:

What is Lead Generation in 2019


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Online lead generation requires many elements to be a success. However, many marketers make errors in the very early stages of their marketing plans. Two of the most common errors are not correctly identifying the target audience and not making proper use of visual content and media.

Target Audiences And The Visual Aspect

The Target Audience

Many failed attempts at lead generation failed due to not targeting the right audience. A targeted audience should be very specific in their profile, wants, and needs. They are often a very specific type of customer who is in need of what a company is selling. Once a target audience is identified materials should be produced that speaks to them and reaches them on the proper platforms.  Offer incentives as a reward for responding to inquiries. This practice can increase response rates.

The Visual Aspect

For a marketing campaign to be effective it has to visually appeal to its viewers. Most people are visual learners and are responsive to visual elements such as pictures and different colored text. In addition to this visitors also respond more favorably to videos. The proper use of visual media is an attention grabber and instead of having to read paragraphs of text to make a point a visitor can understand an image’s core idea within seconds of viewing it.

Thanks to our friends at venngage.com for this insightful infographic.

 

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.