Lead Generation Trends [Infographic]

Lead Generation Trends

1. No single channel, no unique device

Diversity with a focus on your ideal client is the name of the game in 2017.

The key to success lies in leveraging the channels, Facebook, Twitter, LinkedIn, etc., your target group uses combined with a strategic plan to grow sales.

An online marketing campaign can’t be focused only on desktop computers. In the US, at least 2/3 of the population uses a smartphone to access the internet. Mobile friendliness is vital for every single business online.

2. Quality-driven content marketing = quality lead generation

Per dollar spent, content marketing generates at least 3 times more leads than conventional marketing techniques.

The immense amount of content available is increasing every day. Most of it is mediocre content published for SEO with a small portion of valuable content. Focus on content quality instead of quantity and frequency. Content is aimed at precise audiences and customers in specific phases of the Buyer’s Journey.

3. Customized lead generation tools

Customized lead generation tools that fit the lead’s requirements provide an engaging user experience and generate more contacts for the business.

These types of tools include:

  • Gated content in online presentations or videos
  • Quizzes and calculators
  • Integrated microsites to track specific user engagement

4. Data-driven lead generation

42% of marketers consider that lack of quality data is their most significant obstacle to quality lead generation.

Detailed information on prospects can give valuable insights into the prospect’s journey on the sales funnels. It can also help sales reps make more accurate decisions based on data analysis.

5. Automated prospecting

70% of businesses currently use a marketing automation solution. A company’s CMO invests more in automation technologies than a CIO in IT.

What’s the innovative trend here? Automated prospectingaut. Now we see lead scoring and even some follow-up automated.

Our thanks go out to Tenfold.com for the inspiration for this infographic.


About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.