Lessons from Olympic Athletes with Facebook Pages

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The London 2012 Olympics are nearly upon us!

Flags are waving, the Olympic torch is moving closer to the stadium and soon we’ll be watching the best athletes in the world compete in their respective sports.

This is arguably the first summer Olympics where social media is really front and center.  

With athletes ready to post and tweet, what are a few key takeways from some top Olympic Athlete Facebook Pages to help the rest of “go for the Gold” on our Facebook Pages?

Successful Facebook posts are:

  • Short: Facebook Posts between 100 and 250 characters get about 60% more likes, comments and shares
  • Visual: Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively
  • Optimized: Page Insights help you learn things such as what times people engage most with your content so you can post during those hours
  • Shareable – Content that others will want to pass on.  Look at Kobe Bryant sharing his experience learning from and watching the Aussie Olympic Women’s Swimming team!

 

Usain Bolt (7 million fans!) 

Usain gets lots of shares from a image versus a link!

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Kobe Bryant with the Aussie Swimmers, sharing his perspective…

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Michael Phelps keeping things short and simple!

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See more Olympic Athetes on Facebook at the Facebook Olympic Page!

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

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