How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]As the world’s largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It’s a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here’s how to do just that:

LinkedIn Sponsored Content

Quality matters the most, and that’s exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads.

LinkedIn Sponsored Inmail

Personalized messages get more attention than generic ones. To send such messages, use Inmail and its dynamic macro so that you can pull a member’s name into the greeting without having to do it manually.

Whether you go for sponsored posts or emails, remember to experiment with content to see what works and what doesn’t. After all, building your brand is a process that takes time to establish.

Thank you, Hubspot for this great article on using LinkedIn for marketing your business.

How-to-Use-LinkedIn-for-Marketing-infographic

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.