The Location of Tabs in New Facebook Page Layout

facebook new page layout 2014-2

This past week Facebook announced a new redesign of its business pages.

We outlined the keys for Page Admins regarding the new layout.  The big key question everyone was asking was, “Where are the tab apps?”

Speculation swirled and comments raged….”Did Facebook kill tabs?”  Answer:  NO!

Tabs are readily available in two locations in the new layout.  Here’s a better view of the new location of Tab Apps….

They appear in the “More” drop down menu and also in the left side below “About” information. Yes, in the left menu they are 111×74 (same size) as before.

tab-location-in-the-timeline-for-www_facebook_com_business-page

As has been the case for awhile now, the bulk of user time on Facebook is spent in the News Feed and users are accessing Facebook dominantly on mobile devices.  This means that for a Page the key is sharing regular posts to the News Feed using the Smart URL to link to your tabs.

This helps in 2 ways:

1. Users are in the News Feed most so this is the best place to catch their attention

2. Using the Smart URL given when you create tab apps allows fans to to access the tab no matter what device they are on!

Have you gotten the new layout yet?

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

13 thoughts on “The Location of Tabs in New Facebook Page Layout

  1. HI Mike,

    I believe it will not be easy for all companies who make page tabs and page apps when the apps itself are not seen. Marketers would need more creative ways to showcase the app.

  2. Hi Mike,

    Well understood, it would be an innovative task for people like us who develop facebook apps.

    Amol Chawathe
    Facebook App Developer

  3. No update to my layout yet. I did notice that Lego go the update already. Like all updates, it will take a little getting use to but I think this is one of the better layouts.

  4. Hi Mike – thanks for the post. I’ve been searching high and low to see where we can order these apps? Have you seen any way to move apps up into the first 1, or 3 positions for more prominence? So odd that they would simply ignore this…

  5. Hey Rahul. You go to the “Settings” at top of your Facebook Page and then go to “Apps”. Find the app and Edit settings and there is the box with the “change” link.

  6. Excellent! Thanks much for noting it here. Glad they finally added that feature. I knew it would be coming eventually! 🙂 Cheers

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