[Infographic] How to Market to Multiple Generations Part 2

How to Market to Multiple Generations Part 2Gen Z and Millennials may be digital natives, but Gen X and baby boomers have grown comfortable with using the internet as well. Reach these generations with the following tips:

Gen X

Born from 1965 to 1976, Gen Xers spend more time on social media than millennials do. They download and stream videos a lot.

They have a large disposable income, so they’re willing to spend for comfort, which is something they value. But they’re busy people, so straightforward approach works best for them. Use visual content and direct links to websites to grab their attention.

Baby Boomers

Baby boomers were born between 1946 and 1964. Only 58% have a smartphone, but those who do prefer to spend time most time on Facebook.

They’re opinionated, so they’re not shy about speaking up. Engage them with interactive content like quizzes and polls. Get them to talk by asking for their views.

Once again thanks to our friends at CitiPost Mail for this interesting and informative infographic.

How-to-market-to-multiple-generations-part-2-Infographic

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.