[Infographic] What Is Marketing Automation?

[Infographic] What Is Marketing Automation-315Marketing automation refers to software solutions that enable organizations to market on multiple platforms at the same time by automating repetitive actions. Some of its key benefits are:

Higher revenue

Streamline your marketing processes.  Therefore, they’re more effective in achieving their respective purposes, all of which contribute to better profits.

Increased productivity

The extra time you save after automating can be spent on more important concerns, such as your core business needs.

More qualified leads

Nurturing prospects is easier because you can plan, draft, customize, and schedule email marketing beforehand.

Better tracking of campaigns

Part of marketing automation is data gathering. This makes it more convenient for you to monitor the progress of your campaigns. Then you can evaluate whether they’re successful or not.

Quicker ROI

Marketing automation entails an initial investment on your part, but three out of four companies already see ROI within only a year.

Thanks go to MarketingTechBlog for creating “What is Marketing Automation?

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.