Marketing automation refers to software solutions that enable organizations to market on multiple platforms at the same time by automating repetitive actions. Some of its key benefits are:
Streamline your marketing processes. Therefore, they’re more effective in achieving their respective purposes, all of which contribute to better profits.
The extra time you save after automating can be spent on more important concerns, such as your core business needs.
More qualified leads
Nurturing prospects is easier because you can plan, draft, customize, and schedule email marketing beforehand.
Better tracking of campaigns
Part of marketing automation is data gathering. This makes it more convenient for you to monitor the progress of your campaigns. Then you can evaluate whether they’re successful or not.
Marketing automation entails an initial investment on your part, but three out of four companies already see ROI within only a year.
Thanks go to MarketingTechBlog for creating “What is Marketing Automation?”