Marketing in the Age of Pandemic [Infographic]

Marketing in the Age of Pandemic - infographic.

The coronavirus(COVID-19)  has been an unexpected health crisis that has brought significant changes to the daily routines of both people and corporates. Restrictions aimed at flattening the curve have led to a temporary cessation of some businesses leading to reduced production and job loss. Marketing in the Age of Pandemic calls for shifts in strategy.

Companies seeking to continue their operations in the midst of the pandemic need to adopt new strategies in order to remain competitive in the “new normal”. In order to introduce a new product or maintain the relevance of the existing product to consumers, the following are some useful marketing strategies to adapt during the Age of Pandemic.

Increase presence on media platforms

With most people staying at home, there has been a surge in global consumption of media content. Reports show that in the US, the average consumer is spending an upward of 12 hours daily on various media platforms. Those platforms range from TV-linked devices to streaming services. Marketers can take advantage of these platforms and adjust their content to suit these platforms.

Re-examine brand messaging

Regardless of the product or service being marketed, adjust your marketing strategy. Relay a message on how the brand is impacting the community, especially during this Pandemic age. Check out new and creative approaches on how to engage targeted customers and get the messaging out in order for your brand to remain relevant and competitive amid the economic turmoil; good marketing strategies in the Age of Pandemic becomes indispensable.

 

 

 

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.