Facebook Mobile Traffic Grows – View New TabSite Stats Breakdown

71percentFacebook mobile use continues to grow.  In fact, Facebook recently announced that over 71% of users are accessing Facebook on a mobile device!

As we’ve said before, since Facebook does not include any companies tabs in their mobile apps, it very important to use our mobile ready Smart URL solution.  This enables mobile users and any user to click on the link and access the tab.

We made a recent enhancement to our stats to help TabSite users get a better picture of their tab traffic. We have broken down your tab traffic so you can see how many are coming to the tab on a desktop/notebook computer via Facebook; how many are accessing the tab via mobile; and how many via your published microsite.

This helps you see in greater detail the traffic on a tab.  We also added a feature to let you see the traffic to your tab in the last 24 hours.

Available now in the manager per tab!

For Engagement App tabs, click the Insights tab.

app-tab-options

For Drag N Build Tabs:  Click the My Sub-Pages Drop down and select Sub-Page Insights.

drag-n-build-my-sub-page

 

drag-n-build-my-sub-page-total-view

drag-n-build-stat-breakdown

 We will be adding a “last 30 days” view as well in the weeks ahead.

As we always note, use the Smart URL in all posting to Facebook, Twitter, your Newsletters, etc.  This enables any user on any device to access the tab.  We detect what type of browser they are on and display the  correct version for them.

 

 

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

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