Customer Acquisition vs. Customer Retention [Infographic]

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Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former. The Costs Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers. The Read more [...]

The Benefits of Video for SEO [Infographic]

benefits of video
This year, using video for online marketing is taking the spotlight for several good reasons. Consumer reach Around 69% of people online prefer to learn about products or services through watching a quick video instead of reading blocks of text. Also, 76% would share a video on their social media networks even if it's branded as long as they find it entertaining enough. This makes the viral effect possible. Conversion As many as 93% of businesses that use videos as part of their campaigns Read more [...]

Must Haves for Your Website [Infographic]

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Is your website ready for 2017? Here are some must-haves for your website. Let's look at some parts and check if they have the following: Blog To increase user engagement, make sure that your comment feature and social media share are both activated. These will allow visitors to comment on your content and share it with their networks. Add a search bar and sidebar blog post archive to make it easier for visitors to find the content they want. Inner pages Visitors want to know what your business Read more [...]

How Speed Affects a Website [Infographic]

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Life happens at a breakneck pace these days. If your website can't keep up with your customers, your business will be left behind. Mere seconds may not seem like enough time to dissuade someone from visiting your website. However, if it can't keep pace, you may find yourself in just that predicament. Thanks to our friends at Skilled.co for this eye-opening infographic how speed affects a website. Page Load Speed and Your Website In just moments, a possible customer can decide it's not worth the Read more [...]

Social Media Facts [Infographic]

social media facts infographic
This 2017, it's time to ramp up your social media use to widen your reach. But before you do that, here are some statistics you can make them work to your advantage: Social media penetration rates are growing fast around the world. North America is at 59%, South America is at 50%, West Europe and East Asia are at 48%, and East Europe and Oceania are at 45%. If your target markets are in these regions, you have a good chance of connecting with them through social media. This fast-growing Read more [...]

How to Use Social Media for Your Small Business [Infographic]

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You don't have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips: Connect with like-minded people. Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there's a big chance they'll want to connect Read more [...]

[Infographic] Facts About Google Every Marketer Should Know

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As the biggest search engine, Google gets a  whopping 83% of the search market share -- worldwide! Because of it's influence, here are facts about Google every marketer should know. The top five search results on the first page gets 70% of the total clicks. The bottom half of the first page and all the other pages get only 30%. Unless you have a huge budget, don't waste time on highly competitive keywords. Choose more specific keywords to target a niche, and work on getting into the top search Read more [...]

Social Media Etiquette [Infographic]

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People prefer engaging with other people whether offline or online. If you're on social media promoting your business, make your brand relatable, not robotic. Here are some tips on social media etiquette to help. Start a conversation Ask questions, solicit feedback, gather suggestions, and encourage comments whenever you post something on your timeline. And once you get input from followers, reply as soon as you can. This exchange of ideas can lead to a longer interaction. Adopt a familiar tone Sound Read more [...]

How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website Leads
We can all see the immense power of social media and the influence it has on the market. There are billions of people who use social media. You can use this power to your advantage, especially when it comes to driving leads to your website. Understand Your Audience To get the most out of your marketing efforts, it's imperative you know your audience. Create personas that represent your major demographics, and then target your posts towards these personas. Create Your Own Persona Your audience Read more [...]