One of the biggest challenges that new startups face is making people aware of their business in the early stages. It is hard to make an immediate impact in an industry (especially competitive sectors). However, it is also important that you are able to find some success early on. Otherwise, you could be forced to […]
Customer-Based Brand Equity, what is it? This infographic breaks down the 4 stages brand equity pyramid with key takeaways and implementation strategies.
Social media has become a staple and mainstay of modern communication and there are key reasons to use social media with your CRM. Social Media is used daily and by a massive sector of the global population. People use social media to find products, ask questions, get support, connect with others and more. All of […]
Social media marketing is entering the new era, 2020, is increasingly driven at a fast pace by technological development. It is more critical for marketers to know and stay ahead of the times when it comes to social media. It would be best if you had the right tools at your disposal, an up-to-date strategy, […]
Personalizing the customer experience and marketing have become a rather hot topic these days. Some businesses have become very skilled at delivering a personalized service. Both when advertising and during the customer journey. When a customer visits a retail store, the sales staff can do one of two things. First, they can simply put the […]