The Perfect Sales Email Campaign [Infographic]

The Perfect Sales Email Campaign - 315The medium may now be digital, but the principle behind marketing has always been psychological. To attract potential customers, you’ve got to understand how human nature works and use it to your advantage. Here are a couple of techniques you can try in order to create the  perfect sales email campaign.

Courtesy

The double opt-in form asks for confirmation from users first when they subscribe. This eliminates (or at least minimizes) accidental signups; at the same time, it shows people that you’re extending courtesy towards them. It’s a simple gesture, but it builds trust from the start.

Curiosity

People are naturally curious, so make your subject lines enticing enough to grab and sustain attention. If you can evoke positive emotion, so much the better. But keep them short and specific to avoid boring and frustrating your readers. People have grown weary of click bait titles, so it’s better to avoid that style.

A tip of our hat goes to Hubspot for this informative infographic!

The Perfect Sales Email Campaign

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About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.