The medium may now be digital, but the principle behind marketing has always been psychological. To attract potential customers, you’ve got to understand how human nature works and use it to your advantage. Here are a couple of techniques you can try in order to create the perfect sales email campaign.
Courtesy
The double opt-in form asks for confirmation from users first when they subscribe. This eliminates (or at least minimizes) accidental signups; at the same time, it shows people that you’re extending courtesy towards them. It’s a simple gesture, but it builds trust from the start.
Curiosity
People are naturally curious, so make your subject lines enticing enough to grab and sustain attention. If you can evoke positive emotion, so much the better. But keep them short and specific to avoid boring and frustrating your readers. People have grown weary of click bait titles, so it’s better to avoid that style.
A tip of our hat goes to Hubspot for this informative infographic!
