Pinning to Pinterest Big Time via Pin Deal on Facebook

1,968 Pins from Facebook to Pinterest and counting..

The Ribbon Retreat has been using the TabSite Pin Deal Engagement App with great success on their Facebook Page.  With our 1,900 pins in less than 30 days, this company has found a method within their niche to drive more and more traffic to their Facebook Page and ultimately to their e-commerce website.

What is Pin Deal?

The concept of Pin Deal is simple, setup a tab on the company Facebook Page with a promotion.  To access the offer, users must “Like” the fan page and then use the integrated Pinterest Pin function to pin a set image to their Pinterest account.  Following this the tab loads the deal image for the user and this can link through to the company website or landing page where they can access the deal.


The Ribbon Retreat Pin Deal Case:

1. The Ribbon Retreat setup the Pin to Win tab prominently on their Facebook Page Timeline below the cover image.  The image quickly and concisely outlines the free offer.


2. Visitors clicking through to the Pin Deal tab are asked to “Like” the company Facebook page.  The simple Like Gate is a image with instructions for the visitor.  This is skipped if it is detected the Facebook user is already a fan of the page.


3.  Once a fan, the visitor is presented with the deal and instructions image for Pinterest.



4. Upon clicking, the Pin button, the user logs in to their Pinterest account and completes the pin to the personal board of their choice.  This box goes away and the Facebook page tab reloads to reveal the offer image.



All this takes merely seconds and the end result is that the visitor has become a fan and accessed the deal.  They are also given opportunity to share the deal with others.

What is noteworthy regarding this social sharing is the staggering weight of shares via Facebook compared to other social networks.  It is clear that Facebook and Pinterest are mainstays for the audience of The Ribbon Retreat.  Knowing this “sweet spot” informs ongoing marketing and assists marketing efforts to continue to know they should be using Facebook and Pinterest as their user base is strong on both.



See the tab on Facebook >>  Smart URL link

Interested in Pin Deal or other promotion apps?


About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

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