Protecting Your Image as an Entrepreneur

Protecting your Image
There is often so much emphasis placed on protecting your business as an entrepreneur. However, your personal image is also something that’s worth protecting too. Have you ever thought carefully about how you want to be perceived by the public? Numerous factors could positively or negatively impact your image. It could be how you’re portrayed on social media or your past catching up with you at the wrong time. However, the good thing is that images can be fixed if too much damage isn’t done. Find out how you can be protecting your image as an entrepreneur below.

Hire a PR Professional

For those who aren’t one hundred percent sure about what PR is, it’s about managing the way in which information is spread between a brand and the public. In other words, it’s all about the information you put out there and how it shapes people’s perception of you. When you have someone helping to manage your image, it ensures people see you the way you want them to. Although PR is something that you can do yourself, hiring a professional to do it could give you better results.

Before hiring a PR agency or individual, make sure that there is at least one industry expert working on your team that has strong relationships with journalists and influencers. Also, they should be able to provide analytics that measures success.

Behave Responsibly in Public

The way you carry yourself in public can have a huge impact on your image as an entrepreneur. You should, therefore, try your best to carry yourself in a way that is positive and you’re proud of. This is especially true when you become more popular as people begin watching your every move.

When you’re socializing, be self-conscious and show the right kind of self-control. Avoid situations that could have legal implications, and if you do get into one, get the right help. If, for instance, you’re in trouble for driving under the influence, then hiring a DUI attorney in Philadelphia could be the next best course of action.

Mind Your Associations

You are often judged by the people you associate yourself with whether you like it or not. In light of this, try associating yourself with individuals that share similar values and goals to you. You can do so by doing targeted networking and connecting with the right people.

A networking strategy to consider is going to events and doing the work of connecting with people. It takes time to build the right kind of network and isn’t something that will happen overnight. However, you can speed things up by attending the right types of events. Aside from attending events, you also need to follow up and keep in touch. It is about maintaining healthy relationships and adding value in the best way that you can.

Build a Digital Profile

Nowadays, how you’re seen online is just as important as how you’re seen offline. You should, therefore, work on building your brand via your social platforms. Watch the types of content that you post and ensure it appropriately reflects who you are. Also, make sure you’re on platforms where your target audience is, so you’re in front of the right people.

About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.