What differentiates a good inbound marketer from a bad one? It all boils down to a set of important traits:
Analytical
To find success in inbound marketing, you need to know learn how to understand data and use it to your advantage. Data is useless if you can’t develop useful strategies from it.
There are several metrics to keep track of, but it’s worth investing time to each. For example, a high unsubscribe and a low open rate mean something. You’re probably sending emails too often, or offering the same deal over and over again. By studying your data, you’ll determine the cause of a badly performing campaign, then think of ways to address the issues.
Resourcefulness
After you’ve identified the problems, it’s time to come up with effective solutions fast. That’s where resourcefulness comes in. With so many things to do and so little time, you need to have the creativity to think on your feet, both to improve your campaigns and to get the scoop on the competition.
You don’t have to do this on your own. You can learn from SEO experts like Moz. Their accumulated knowledge and experience will teach you how to approach and overcome your challenges. And of course, a good inbound marketer is armed with powerful tools.
So are you good, or are you bad?
Our thanks goes to SEOpressor.com for this very informative infographic.
