Scheduling Facebook Posts
On each fan page, Facebook offers ability to schedule a time when a post will go live.
This is a valuable tool because you can plan ahead and ensure posts go live at times when your audience (fans) are most likely to be on Facebook.
You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 10-minute intervals.
From your Page’s sharing tool:
- Choose the type of post you want to add to your Page
- Click the time icon in the lower-left of the sharing tool
- Choose the future year, month, day, hour and minute when you’d like your post to appear
- Click Schedule
If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in.
Following this procedure gives you the best means of sharing information about your promotion and drawing in fans to participate. As the Facebook study showed, photos and videos get the most engagement. They capture the attention of viewers.
Since most Facebook users spend the most time on Facebook in their news feed, this offers a way to capture their attention and pull them in to the promotion. With photos and videos continually performing better in engagement (Likes, Shares, and Comments) this method is the best current practice for sharing your promotion on Facebook.