Reckoning Digital Marketing Best Practices For Startups

Reckoning Digital Marketing Best Practices For Startups

Digital marketing allows businesses of all sizes and budgets to carve out brand integrity and credibility. Digital platforms offer companies budget-friendly avenues to expand their target audience and explore new market segments.  And digital marketing best practices ensure that the right paths are followed that can lead to the best results.

Have you recently started your businesses? Or perhaps, you’re trying to acquire new customers for your existing small business. Digital marketing is a vital tool to expand your startup’s reach to build a formidable brand image that commands attention. Startups typically struggle with budgeting challenges, and they seek cost-effective marketing avenues that higher returns on investment. 

Digital marketing is one such avenue that can help you carve out a competitive edge with creativity and originality. A startup must position itself in the consumers’ minds to differentiate the brand. Carving out a unique and masterful digital identity will help you set your brand apart in the industry. 

In 2020, digital marketing is no longer a luxury; it is a sheer necessity to gain credibility and integrity. Modern-day consumers do not trust businesses without a thriving web presence and social media engagement. This article will walk you through the best digital marketing practices you can adopt for booming startup success. 


As a startup, your brand faces a greater struggle to carve out credibility in the eyes of consumers, search engines, and competitors. Luckily, various techniques can help you build credibility and enjoy success in the digital arena. Search engine optimization (SEO) is the key to building brand integrity, and it introduces marketers to various practical strategies. 

For instance, link building is a simple trick to signal Google and other search engines that your website commands quality and credibility. It is the process of encouraging bloggers, marketers, and other websites to link back to your website. This simple SEO tactic will help you cement your website as a quality resource. 

However, link building requires content curation and networking, which can prove challengingly burdensome for entrepreneurs. It is wise to seek out digital marketing firms and SEO experts to do the job for you. Every professional claim to be a digital marketing expert in this day and age but fail to deliver results. 

It is crucial to seek reliable and experienced professional services, such as, who has a flourishing clientele and compelling portfolio. 


Developing marketing and buyer personas is instrumental in identifying and refining your target consumer audience. Digital marketing emphasizes two essential elements: your brand and your target audience. Before you begin your campaign, it is crucial to specify your target audience and identify the right marketing channels. Developing buyer personas is vital to gain actionable insight into your target audience’s preferences and interests. 

It is crucial to meet your audience through platforms they use and provide the content that they enjoy. As a startup, you must understand the solutions and advertisements your audience prefers to offer a personalized experience. Identify their favorite social media channels so you can enjoy higher returns on investment and build a flourishing clientele. 


As discussed above, SEO is the most integral facet of a digital marketing strategy to build credibility and expand exposure. Billions of users access Google to seek information, and Google algorithms rely on SEO to deliver search results. 

SEO optimization increases your website’s chances of emerging at the forefront when people search for solutions associated with your brand. In simpler words, SEO is the key to gaining more visitors and converting these visitors into revenue-generating customers. Want to know how? you can visit this SEO  blog for some tricky guides.  

Keyword research will help you enhance your website’s visibility across search engines. It will help you identify the keywords your potential customers use to search relevant products and searches. As a startup, using long-tail keywords is advisable to expand your reach and boost visibility. You can make use of various platforms and keyword generators, such as Ubersuggest. 

Using long-tail keywords will clarify your intent and allow you to gain top spots in search results by lowering the competition. More importantly, long-tail keywords make up a big chunk of online searchers. If you run a local store or hair salon, be sure to optimize your store for local search. 

Be sure to set up professional-looking profiles in all the local listing platforms, notably Yelp and Google My Business (GMB). It is crucial to upload high-resolution photos of your outlet and provide links to all your digital media. You can also encourage your customers to give reviews to build credibility. 


Running a creative blog that offers information and inspiration allows a startup to provide value to their audience. It is also a great strategy to combine SEO and keyword utilization with creativity. Your blog is the official mouthpiece of your website. All consumers need guidance and inspiration to encourage buying decisions. 

A marketing report reveals that 47% of customers review three to five blog posts before reaching out to a sales representative. It is ideal for creating a content schedule at the start of each month to streamline your content curation initiatives. Running a blog requires consistency and regular updates to keep your audience engaged with creativity and information. 


Email marketing is one of the oldest, traditional marketing strategies that continue to be relevant despite rapid digital evolution. Emails allow you to reach out to potential customers with a personalized touch, which is endearing and highly engaging. Customized email campaigns offer greater returns on investment. 

However, before you begin your campaign, keep in mind that email marketing has transformed in recent years. Today, consumers seek highly personalized emails that offer the value and solutions they seek. By adding personalized subject lines and consumer-centric information, you can increase open and click-through rates dramatically. 

You can infuse emails with videos, immersive graphics, discount coupons, and other creative mediums to offer value. It is a great email marketing strategy to ensure that your consumers look forward to your emails and open them with great enthusiasm. 


Social media marketing is a vital component of digital marketing initiatives. Platforms, such as Facebook, Instagram, Pinterest, Twitter, YouTube, and LinkedIn, offer numerous advertising tools. In recent months, Facebook and Instagram Live has emerged as a popular medium to humanize your brand and boost audience engagement. 

A startup needs to expand via digital footprint by focusing on all social media platforms, and it needs to do this with digital marketing best practices. It is essential to build an audience and acquire customers from each forum. Create content regularly to connect with your audience. Social media success comes from regular content updates and visuals, such as videos and images. Video marketing offers more significant returns on investment, as it promotes higher engagement.

About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.