Repurpose Your Content

Repurpose-Your-Content

You probably have a ton of content on your website, I know I do. How can you capitalize on that older content? This infographic from ExpressWriters gives you a little nudge to start now.

There are many reasons to repurpose web content:

  • The number of people listening to podcasts of repurposed content is growing yearly.
  • Tweets with visual content receive more clicks, favorites, and retweets.
  • Presentations with visuals are 67% more effective.
  • An infographic is 30 times more likely to get views¬†compared to an article or blog.
  • Content repurposed into a video is becoming the new frontier of growth-oriented marketing.

Content can be repurposed through many online platforms and media channels. However, out of all the social media networks, Twitter should be a main focus.

Studies show a business or individual can use Twitter 5-30 times per day to increase exposure. Going viral on Twitter is much easier than Facebook because of the immediate traction it receives.

The easiest and best ways to repurpose content include:

  • Making a presentation
  • Turning old blog posts into guides
  • Using original evergreen content
  • Creating infographics from written content
  • Hosting a podcast based on a blog post
  • Turn content into powerful videos

Once the content has been repurposed use a tool like SlideShare, YouTube, Social media, or List.ly to spread the content and share the updated and upgraded content piece with the world.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.