SEO is constantly changing. From the days when keyword stuffing was legal and, duplicate content encouraged, we’ve now moved to an age where user experience rules and things like unnatural links and spam comments will get you suspended and, possibly, even permanently banned from Google. Here are SEO trends that affect your website ranking.
This shift means every online marketer must change too. If you want to be successful, focus on your customers. Think about the problems they face and the best possible solutions to these challenges. Consider their locations and how their specific problems can be solved in those locations. Think about their demographics and solutions that would best suit each demographic.
A college student, for example, will want a different type of shoes than older, retired seniors. Today’s SEO is about fully understanding these differences and optimizing your online presence to help each consumer find answers to their problems quickly and with the least effort.
If your target consumer prefers mobile (and, most of today’s consumers do), spend more time making your mobile experience flawless. If they prefer watching videos, prepare and share with them the best videos of your brand and products.
The infographic below summarizes these and many other SEO trends to help you optimize your content and marketing messages for maximum reach and engagement.
Thanks to our friends at Business2Community for this informative infographic.