Overview of Facebook Audiences
Bring your website or app visitors back again via the cycle: they visit your site, you reach out to them via a Ad on Facebook, then click and come back to your site
Target people across both their mobile and desktop devices
Build an audiences list
To build a Custom Audiences list using information from your website or TabSite App, go to the Ads Manager and select the Audiences tab in the left-hand side menu
On the Audiences page, select Create Audience in the upper right-hand corner.
A lightbox will appear with a variety of options. Choose Custom Audience from your Website.
Once the code has been added, click Create Audience
You may need to work with your website developer to get the code added to your webpage
Be sure to copy 100% of the pixel code so that it works properly
Once you’ve created your pixel, you can see its status. Your pixel must be installed properly and viewable on your website to become verified so that you can begin using it to run ads.
Create the Ad
To create an add once you have your custom audience pixel set:
1. Go back to Audiences in your Ad manager
2. Find the Audience you created
3. In the right side, click to “Create Ad”
Then select the type of Ad you want to use. We recommend driving traffic to your website or landing tab (Clicks to website) but other Ads can serve other purposes you have.
Complete the Ad setup and your Facebook Custom Audience Retargeting Ads will be live serving ads to just that Custom Audience you reached on your website or TabSite app.