Videos uploaded directly to Facebook get more shares and views than videos uploaded to other platforms (including YouTube), so small business owners like you should use that fact to your favor. But before you start producing videos for Facebook, here are some things to remember:
1. Keep it short
Attention span drops off at the two-minute mark, so your videos shouldn’t go over 120 seconds. If you have more content than you can fit in two minutes, make a series of short clips instead. Bite-sized pieces of content are easier to consume on mobile devices.
2. Add text
Most videos on Facebook are watched without sound because a lot of people’s auto-play settings are in mute mode. Thus, your videos should have text so that people can still enjoy them even without turning on the sound. The hard of hearing will thank you for it, too.
3. Shoot vertically
Landscape may work better on YouTube, but on Facebook, portrait mode is the way to go. Vertical videos work better on mobile devices, so much that they get 50% higher engagement compared to videos shot horizontally. After all, people don’t like turning their phones sideways each time they watch a video.
There are still more things for you to learn about Facebook video marketing, but you’re off to a good start with these three simple tips.
Thanks to TheBusinessBacker.com for this helpful infographic full of tips to make Facebook video marketing easier.