Social Audience Guide [Infographic]

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Social media has become a multi-billion dollar industry and there are more people using it than ever! Any business that wants to succeed needs to have active engagement on social media.

One of the fastest growing segments of social media isn’t text-based but picture based. Instagram and Pinterest focus on the visual element and offer a very engaged audience for companies to reach out to. Despite both being focused on images each has slightly different user bases making each unique.

Instagram

With 800 million monthly users, Instagram is a platform in touch with the younger generations. 59% percent of Instagram’s user base is between the ages of 18 and 29.

Notably, 54% of teenage users say Instagram is the best place to learn about new products. Additionally, Instagram is popular on mobile devices with 91 million mobile users per month versus 21 million on the desktop.

Pinterest

By comparison, Pinterest has 200 million monthly users, however, offers a different market segment. Among Pinterest users, 60% have children under the age of five and 66% of women between the ages of 25 and 54 use the platform.

Among millennial users, 80% say Pinterest helps them find things they’ll want to purchase. Much like Instagram, Pinterest sees most of its use on mobile with 70 million compared to 27 million on the desktop.

Check out the rest of the stats below! Thank you to Spredfast for this helpful infographic.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.