Social Media Colors and Fonts [Infographic]

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Popular social media platforms focus on usability and making their apps pleasing to the eye. Every major platform makes use of specific color and font combinations to make their apps appealing and unique. Here is a brief overview of the color and font combinations used by two of the internet’s most popular platforms Facebook and Youtube.

Facebook

Facebook’s color scheme focuses on various shades of blue and various shades of greyish blue. It’s color codes are RGB (66, 103, 178) and RGB (54, 88, 153) for its blues and RGB (233, 235, 238) and RGB (246, 247, 249) for its grey shades. For fonts, Facebook uses Segoe UI on the Windows platform, Roboto on Android, and San Francisco on Apple platforms (iOS and MacOS). While Facebook is consistent in its design, there is some variety in layouts and fonts used depending on platform.

Youtube

Youtube makes use of basic colors for its layout that are easy to view and without much color blending. Youtube’s primary color is red with an RGB mix (255, 0, 0). It’s highlight colors are black RGB (40, 40, 40) and white with an RGB of (255, 255, 255). Fonts are also uniform with Roboto used on Windows, Android, iOS, and MacOS platforms. Design wise, Youtube focuses on traditional colors and a uniform font no matter the platform.

Thanks to the folks at Make a Video Hub for this helpful infographic.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.