Social Media Efficiencies: 5 Tips to be More Productive


Does the idea of “Social Media Efficiencies” seem appealing and yet impossible?

Are you overwhelmed at times by the sheer volume of  information flowing at you online each day?

Do you ever struggle with paralysis to act and decide simply because there are so many options, tools, and “How to’s…” coming at you?

If so, this post is just the ticket to help you narrow down the details and  find a “doable” path forward!

Social Media Efficiencies: 5 Tips to be More Productive

The “fire hose” of information and ideas that can come at you daily on Twitter, Facebook, and is simply amazing.  If Facebook could deliver you 1500 possible news feed posts a day, just think what the combination of social networks can deliver you!

You have to narrow it down.

By narrowing it down using tools and trusted resources you can be assured you aren’t missing key things and yet your mind can be at peace and not distracted by the flood of content possibilities.

1. Narrow Down Your Sources

How many sources and resources can you follow extensively?

Following every potential source for social media advice can be simply overwhelming.  Too many emails to review, too many podcasts to listen to, to many videos to watch, and too many blog posts to read. One way to combat that is to narrow down your sources.  Watch numerous ones for a time and soon you will see who is hype and who is substance.  There will be many that offer substance so the next criteria to simplify is “connection.”

Do you “connect” with them?

By this I mean their style, their voice (fun, straight-forward, etc.) and by their mediums.  If you like to subscribe to blog posts via email so you get access to anything new they put out, do they offer that?  As well, if you like podcasts and blogs as the form of “digesting” resources, do they offer that?  Are they active on social media where you prefer to hangout?  Many resource people have a “go to” social site or at least 1-2 they focus on primarily.

Use this criteria to narrow down your sources.   Can you get the resourcing you need from 5-8 sources as opposed to 15-20?  By doing so you can really narrow down the volume of material you need to consume and save yourself time and energy! I recommend you experiment with this and narrow down your sources.  Again, the criteria:

  • Find people of substance
  • Then narrow down further by style and voice.  Do you connect with them?
  • Finally narrow down by mediums.  How do you prefer to get information?
  • Lastly, are they strong on your preferred social networks, where you spend time?

2. Streamline your Curation

Use social tools like Feedly and Buffer to then streamline your curation. Both tools allow you to add RSS feeds so you can have one place to go to in order to view your favorite posts. I use both sites.  I had used Feedly as my preferred curation area and I setup “must reads” and then also secondary feed groups for when I want to explore more.

Now that Buffer has added ability to have RSS feeds setup within it’s manager, I find myself using it even more as my primary “go-to” tool.  I can then read posts and easily queue up posts I want to socially share from their web or mobile apps.

Having all my key sources in one tool saves me time and energy in reading and setting up social sharing.

3. Streamline your Social Network focus

Your business doesn’t have to be everywhere! Just because your business could be on Pinterest and Twitter doesn’t mean you necessarily need to be. It’s so important to figure out where your ideal audience spends time so that you can be effective and efficient in your social marketing.  If they are not on Twitter, then perhaps your business does not need to focus there at this time.

Start and focus the bulk of your time on where your ideal audience spends time and can be reached.  Focus on doing that well, and relax, you don’t have to be everywhere!


4.  Collaborate with others for Content

Content sharing or “guest posting” is another way to fight overwhelm and be efficient.

This means that you do not have to produce all the content for your site but you post valuable content by utilizing your network for guest posts. Many times busy entrepreneurs don’t have time to write “exclusive” blog posts for your site but there is another way, syndicating.  This is the process of partnering with others where a post they have previously published for their site can be used on your site. The keys are that they are identified as the author and that you link back to the primary source using a rel=”canonical”  url.  This type of URL tells Google who the original source website is and by having a author box on the site you clearly identify the author (This avoids any duplicate content dings from Google.) I have content from great resources and friends like John Haydon, Jenny Brennan, Josh Parkinson, and more doing just that for me!

A second type of “content collaboration” is to gather industry leaders and have each contribute something small, like their tip or idea in a paragraph on a certain topic.  If you have 10-15 do this then you have a great post with valuable content that simply required you to coordinate the effort.  The additional benefit is the fact that the group members who contributed are more engaged and ready to share it socially thus exponentially assisting the potential reach of the post.

I have participated in a number of these type of posts, a few of which can be seen here:

5. Narrow Down your Events

Social Media conferences and online events can be great ways to gain new knowledge, stay up on the latest trends and new insights, and network with great people to expand your partnering and business.  However, they can also be overwhelming in the same way that following to many blogs can be overwhelming.  An event with 30 or 40+ sessions is an immense amount of information to attempt to consume!  Even with video replay, when are you going to consume 30+ hours of video?

Take the same approach with events as you are with your sources, narrow them down!

Find events that have a manageable amount of sessions, that are specific to your areas of need for learning, growth, and tactics, and again that are presented by speakers that you respect and whose style allows you to best learn and enjoy.


For myself, that’s why I put together the Doable Social Summit that is coming this September.  I’m joined by 7 other tremendous people who are each leaders in specific social networks online.  More than great presenters they are friends that I trust and who I know can bring awesome and practical input in their respective areas of expertise.

Again, narrow down your events by considering:

  • Identify speakers of substance
  • Then narrow down further by style and voice.  Do you connect with them?
  • Are the social networks where your ideal audience spends time represented?
  • Lastly, are they strong on your preferred social networks, where you spend time?

That’s a wrap on five tips to gain efficiency in your quest to stay up on the latest and best in social media marketing!

Any ideas you would add or questions you still have?  Let me know below!

This article was originally posted at

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

2 thoughts on “Social Media Efficiencies: 5 Tips to be More Productive

  1. Mike,

    You’ve provided an excellent list of Top 5 ways to be efficient in online marketing. Great examples for people to follow!

    A privilege to be a part of the material here – Thank you for your kind mention!!


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