Social Media Facts [Infographic]

social media facts infographic

This 2017, it’s time to ramp up your social media use to widen your reach. But before you do that, here are some statistics you can make them work to your advantage:

  • Social media penetration rates are growing fast around the world. North America is at 59%, South America is at 50%, West Europe and East Asia are at 48%, and East Europe and Oceania are at 45%. If your target markets are in these regions, you have a good chance of connecting with them through social media.
  • This fast-growing global penetration rate is closely tied with social media addiction. Instead of reading the paper or watching the news, up to 85% of users get their news from Twitter and Facebook. 28% of users check their Twitter feeds before getting up. 18% can’t go a few hours without checking Facebook.

Thanks to our friends over at for this great infographic.

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About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.