Today, social media is an important means of marketing for businesses all over the world. However, there is a lot more to it than meets the eye. That’s why it is crucial for social media managers to put together a checklist so that nothing is left behind or forgotten. Here is a brilliant social media managers checklist from Neal Patel over at SproutSocial. You’ll want to print this out and have it handy.
Answer Any Social Messages Coming In
- In order to build effective and long-lasting relationships with customers, there must be open communication. The best way to make this happen is to always respond to inbound social messages that your customers are sending to you every day.
Keep an Eye on Brand Mentions
Nowadays, a person may talk about your product on social media without actually tagging you in what they’re saying. This is why you have to constantly monitor social media feeds for any mentions of your brand. This way you can still chat with those directly involving your company. There are even social media monitoring tools that can help you track specific keywords.