Successful Creative Snapchat Marketing [Infographic]

Successful Creative Snapchat Marketing-infographic -315As Snapchat continues to win the hearts of its users, brands have found a new way to reach their audiences.  There are over 10 billion videos viewed each day and over 9,000 sent every second.

However, for these impressive statistics to help you drive your marketing goals, strategic planning and execution followed by cohesive messaging are required. Here are some ways to do this right.

Create compelling Snapchat stories to lure your clients to the store

Create stories that your clients will love. It could be anything from information about your products, new offers to responsible sourcing of raw materials. McDonald’s leads the way in this strategy. Most of the snaps are about its new offering and responsible sourcing.

A while back it ran a campaign for several days on its responsible fish sourcing. The story features real fish farmers and technologies as well as  showing how they take care of the environment.

Make use of the Geofilters

For companies that experience lots of foot traffic, they can engage with their clients in a given location through Geofiltering. Hence, this increases engagement among the members in that location and with the business.

Splint Center, a venue that hosts several events in Kansas City often uses Geofilters to allow attendees communicate amongst themselves and follow the events straight from social media accounts

Thanks SalesForce for putting together this useful infographic on Snapchat!
Successful Creative Snapchat Marketing-infographic

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.