However, for these impressive statistics to help you drive your marketing goals, strategic planning and execution followed by cohesive messaging are required. Here are some ways to do this right.
Create compelling Snapchat stories to lure your clients to the store
Create stories that your clients will love. It could be anything from information about your products, new offers to responsible sourcing of raw materials. McDonald’s leads the way in this strategy. Most of the snaps are about its new offering and responsible sourcing.
A while back it ran a campaign for several days on its responsible fish sourcing. The story features real fish farmers and technologies as well as showing how they take care of the environment.
Make use of the Geofilters
For companies that experience lots of foot traffic, they can engage with their clients in a given location through Geofiltering. Hence, this increases engagement among the members in that location and with the business.
Splint Center, a venue that hosts several events in Kansas City often uses Geofilters to allow attendees communicate amongst themselves and follow the events straight from social media accounts
Thanks SalesForce for putting together this useful infographic on Snapchat!