Tag Archives: 3rd party apps for facebook

Facebook Live Video for Your Business

Facebook Live Video for Your Business

Facebook Live Video for Your BusinessAre you looking for a new way to engage customers on social media? Real-time streaming apps have become very popular with social media users and are great tools for brands to engage with customers.

Apps like Snapchat, Periscope, Meerkat, and Blab became enormously popular in 2015, and many brands like Starbucks, BMW, Taco Bell and Doritos were quick to jump on board. These brands found fun and creative ways to share real-time pictures and videos that their followers loved. Facebook now has their own Live Video tool that enables users to easily stream real-time content with little effort via the smartphone app. Here is a closer look at how Facebook Live Video works for your business.

What are the Benefits of Facebook Live Video?

One of the biggest advantages of Facebook Live Video for Pages is that it is built right into the Facebook iOS or Android Pages app. Simply tap the status icon, and then the Live Video icon. You can write a description for the broadcast if you’d like, then hit “Go Live” to start broadcasting. No need to download a separate app!

Some other cool features of Facebook Live Video:

  • See how many people are watching your video as you stream, and see all of their names and comments.
  • Your video automatically saves to your timeline once you are through recording. You can tweet it, embed it, share it, or delete it from there.

How is it Different from Periscope or Meerkat?

A big advantage Facebook Live Video has over Periscope is that Facebook Live saves your video for good. With Periscope, your videos disappear after 24 hours. You also have the ability to choose who sees your video with Facebook Live, unlike Periscope or Meerkat where anyone who has the app can see the video.  As well, so many people are already on Facebook and scouring the News Feed so to have this integrated seamlessly is a big win!

How Will This Help My Business?

The real-time interaction that Facebook Live Video gives you is a unique way to connect with your audience. Watching a live-stream video that encourages interaction is a more memorable experience than reading an article or status. People love to see authenticity, and there is nothing else out there that is quite as authentic or intimate as a live streaming video!  Studies have shown that users engage more with live video as well, so it’s a way to get better engagement.

How Should I Use Facebook Live Video?

Many opportunities exist for businesses through Facebook Live Video. With some planning and some creativity, you can create some awesome content! Although the limit for a Facebook Live Video is 30 minutes, most users create videos that are much shorter, around 2-5 minutes. Here are a few ideas about how you could use Facebook Live Video:

  • Go Behind the Scenes: Show your audience how your products are made, or show your team at work or relaxing during lunch. Your followers will love to get an “inside look” at your business.
  • Stream Live Events: If you are at a big event, stream it to your followers. Show them everything that’s happening and answer questions as you go.
  • Conduct an Interview: Interview an employee or a client who might have a unique perspective or insight on your brand.

Promoting an upcoming Live Video on social media is a good way to get more engagement and build anticipation for your video. The sky’s the limit when it comes to Facebook Live Video streams. With a little planning and creativity, you can create some unique real-time content that your audience will love!

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5 Benefits of using a Third Party App for your Facebook Contest

Savvy brands and retailers know that social media, and particularly Facebook, are key locations for businesses to actively engage potential and current customers.

5 benefits of third party facebook appsBusiness has shifted. Social is here to stay.  No longer is simply “Getting to the first page in Google” the primary goal.  Now a key objective is that marketers must reach out via social media, and connect with their audience.

With Facebook being a key location to engage your community, businesses need to be asking themselves questions like this:

What are we doing on Facebook to engage our audience and invite consumers into our social community?

One method to extend your reach and invite others to become of a fan of your Facebook Page is to offer a promotion.  A promotion can be a coupon, a deal offer, a sweepstakes, or a contest.

Promotions offer a fun way to reach more users and to begin the process of connecting with a larger audience that can become customers and loyal fans. 

Try TabSite

Here are 5 benefits of using a 3rd Party App to run your Facebook Promotion

1. Ensures Facebook Promotion Compliance

Facebook has a promotion policy that must be followed.  

If this is ignored, pages leave themselves open to possibly being shutdown by Facebook.  Pages cannot simply run a promotion in the news feed telling fans to comment on a post and a winner will be chosen. See Breaking Facebook’s Rules for examples of what NOT to do.

Facebook outlines a number of details including specifically that to comply, a page must use and host the Facebook page contest on a third-party App.  TabSite offers a solution to make promotions on Facebook fully Facebook policy compliant. We call them Engagement Apps.  

Apps like TabSite can host and use the Facebook mechanisms such as “Share with a Friend” as part of the deal access process because this is done on the app.  3rd Party Apps offer peace of mind!

2. Apps Add Viral Tools for Greater Reach

Apps like TabSite’s Sweepstakes Plus for Facebook Pages offer Page Managers a powerful way to employ Word of Mouth (WOM) marketing.  Basically, the tool incentivize’s fans with ability to add more entries to their name by sharing the offer with their friends.  So friends share with friends, and more people connect to your Facebook Page!

Items like sharing with a friend, pinning on Pinterest, or adding a image with a #hashtag on Instagram are all examples of requiring something of the entrant that spreads the word further and then rewarding them with a offer, entry, or more entries for doing so.  The power is that with the right incentive, fans are motivated to get the word out!

See Pet Store Testimony of Facebook Community Engagement Growth.

3. Like Gating option Grows Fan Base

The technique of gating a tab content or entry until a fan “Likes” the page is alive and well.  Like Gating (or fan gating) is the mechanism of requiring visitors to “Like” the fan page and then the content/form to enter is revealed to them.

Like Gates are accepted and common, and the value to a Page is the ability to grow one’s community.  Of course, after the Like the new fan needs to be further nurtured to become a active part of the community and ultimately a customer of the brand.


Third Party Apps offer features such as Like Gating so that any business can create a tab with a Like Gate in a simple and easy method without needing to know how to code at all.

See Case Study from Photographer Photo Contest.

4. Lots of Features – No Development and Programming Costs

Another key advantage for small and medium sized businesses is the fact that third party apps like TabSite make it easy and affordable to run a powerful Facebook marketing promotion.  Using a good 3rd party app means that anyone from the owner to the marketing department can setup and deploy the contest.  No web developer and advanced programming is needed.

users do not need to know a line of HTML coding to setup and deploy a Photo Contest on Facebook for instance.  For as little as $19 a company can setup and run a full-featured, engaging contest on Facebook.

5. Grow your Email Marketing List

Email marketing is still alive and well!  Smart marketers know that it takes multiple points of contact with a company before most consumers are ready to make a purchase.  If a company runs a contest on their Facebook page and uses a integrated tool to allow the entrant to opt-in to the email list of the company, this provides a ongoing means for the company to reach out to the person.

The concept is simple, offer a deal that a user wants to get, then also offer as part of that the ability to join the email list.


TabSite is a third-party app that conducts all the promotion features on a tab and therefore is a safe and secure platform to use in running Facebook contests on a page.

A Facebook promotion can be an important tool for building community and exposure. Any time is a good time to launch one, but every day you delay it is a missed chance to excite and grow your audience.