Here’s a informative post in the AdAge blog from Buddy Media CEO Michael Lazerow on recent upgrades and changes to the Facebook Places Platform.
Excerpt from the post:, 
“This week, Facebook Places and Deals are getting a major boost in functionality as well as a ton of developer love. Here’s what’s happening.
Parent/child relationship
One of the biggest complaints with Facebook Places is that it was nearly impossible for a large company to manage all of its individual locations or franchises. Those locations were created by individuals from the franchise/location and thus managed individually. Now, with Facebook’s new Parent/Child Relationship manager, these large companies can take control.
Through a new admin panel, Facebook Page admins can claim individual Places Pages and add them as children to a “Parent Page.” For example, Subway could maintain a Subway brand Page and then add each individual Subway location as a child. Doing this will then enable the parent Page admins as admins of the individual Places Pages and allow them to publish content or change settings for each location.
In short, this is great news for restaurants and others with multiple locations as this will make it easier to keep Facebook “Place Pages” connected and offer the ability to roll out deals across all locations from the main Parent Page Admin.
View full article here:
