Tag Archives: capture leads online

Generate Leads with Waftio

Generate Leads with Waftio

Generate Leads with Waftio

Are you generating and capturing leads on your website? If not, your sales funnel is broken.

Generating and capturing leads are two of the most important parts of a sales funnel. Without leads, it’s difficult for any business to make money or be sustainable. You can nurture the leads you capture to become paying customers and brand advocates.

From your website, you can get insightful information about your visitors. This information can help you reach them with more relevant content and offers. You need a way to capture website leads and put them in your marketing funnel.

One of the ways you can capture leads on your website is by using Waftio.

Capturing Leads with Waftio

Waftio is lead capturing software that makes it easy to get precise information about website visitors consuming your content. The software allows you to capture leads in a non-repelling manner and segment them based on various characteristics. By using Waftio, you can engage your visitors when they are on your website and learn more about them.

Waftio has a set of apps you can use to carry out surveys, ask for email or other details and even set up a sweepstake for your visitors. The software is easy to set up and get started with.

Waftio has four different apps that you can deploy on your website:

Landing Page  example
Web Page Embed example
Pop-up Box Example on trekwood.com example
Widget Pop-up in bottom right of site example

Landing Page

landing page

If you want website visitors to fully focus on a single message, you need a landing page. On the landing page, you can eliminate distractions and speak to the reader to encourage them to sign up for your email newsletter or other offers.

Waftio enables you to add text and images on your landing page, create a custom URL for your business and add forms with ease.

Web Page Embed

web page embed

This app allows you to put a form at any place on your website page or post. You can put the form at the start, middle or end of your page with a simple code. When visitors submit their information, they can be redirected to download a file, receive a thank you message, be redirected to another page and so on.

Form embeds can be used for purposes like webinar registration, newsletter signups, event registration, surveys, among others.

The Pop-Up Box

trekwood newsletter



Utilizing the Pop Up box is a more direct way of capturing leads. When launched, the box shadows out the rest of the webpage making visitors to focus on its message.

You can customize the Pop Up Box to deploy immediately or a few seconds after a visitor lands on your site. You can also customize it not to show to the same user for a number of days to reduce bounce rates. The leads captured through the popup box can be transferred to Aweber, InfusionSoft, Sendy, GoToWebinar and Mailchimp.

The Pop-Up Widget

popup widget

This app makes it easy to capture the attention of your website visitors regardless of the pages they may be reading. You can add the widget to appear on specific pages or across the whole website.

The widget pops up from the lower right corner of the website and is great for informing users of related offers or content to what they are reading. You can set the widget to pop up automatically or a few seconds after page load.

Waftio is a must-have lead capturing software that will help improve your sales. You can try the software at $19.99 per month for a single domain.

11 Steps to QUICKLY Capture Qualified B2B Leads Online

Guest post contributor Chad Pollitt of Digital Relevance dives into how B2B’s can generate more leads online.

Unfortunately, many B2B companies that rely on a steady flow of leads to power business development are forced to use a mix of both purchased leads and organically captured inbound leads.the B2B Lead Capture Web

Many would like to stop purchasing lead lists, but can’t because their inbound efforts do not produce enough qualified leads to maintain the sales department. Purchased lead lists aren’t as desirable because of their cost, effectiveness and cold temperature. Most companies that find themselves in this situation do so because they rely on a blog and hope strategy rather than actively and aggressively earning media online.

Brands that have their ebooks, guides and other advanced content featured and linked to by prudent online media outlets can see a quick, meaningful and significant spike in captured qualified leads. The example outlined in this earned media case study provided an 80+ percent increase in lead capture versus the prior month – more than 800 incremental leads in just two weeks.

Below are 11 simple steps to quickly and naturally grow your lead list.


In order to strike the marketplace with confidence some basic research is required. However, more research will likely lead to greater confidence. Research helps eliminate guess work.

1. Assessing the Audience – helps determine what a qualified lead looks like. Traits and online behaviors should be noted.

2. Assessing the Content – is research that allows marketers to determine what problems their defined audience has and what content will help solve them best. In other words, what content would be perceived as highly valuable to the target audience.

3. Assessing Online Media Outlets – is a critical step because it identifies where the qualified leads hangout online and what type of content is published there. The websites identified during this research will be targeted for a guest article submission or a story pitch. Creative After research is complete, the creative steps to the process can be deployed. From design work to content development, great creative goes a long way in helping a media pitch be successful.

4. Advanced Content Production – is the creation of a problem-solving asset that usually takes the form of an ebook, guide, whitepaper, report, etc. With research complete knowing exactly what problem to solve and content to write should be easy.

5. Landing Page Content Production – is all about the value proposition of the advanced content. It should be short, bold and impactful.

6. Promotional Content Production – yields a guest article to be published on an online media outlet with an appropriate link to the landing page. Every media outlet targeted should have its own unique article written. Not all media outlets will publish a guest article; however, of the ones that don’t, many will write their own articles and feature the advanced content. Promotion With creative finished, pitching online media outlets becomes a little easier. If the resulting advanced content is truly unique, a contribution to the marketplace and solves problems for the audience of the media outlet it’s much harder for them to say no.

7. Define the Pitch Angles – so there’s a clear plan when conducting outreach to the media. Understanding the value proposition of the advanced content and its significance to the outlet’s audience should keystone the plan.

8. Editorial Outreach – is tough, but over time a marketer can develop a rich network full of journalists and editors to contact. For help getting started, use these delicious PR pitch tips from Ashley Halberstadt.

9. Social Media Influencer Outreach – can massively expose advanced content, too. Influencers have large followings and typically run a blog. One tweet or link from them can produce a cascade of target audience eyeballs. Conversion The conversion aspect of this list doesn’t necessarily have to occur after promotion. Landing pages and testing programs can begin production after the advanced content is created.

10. Design, Slice and Integrate Landing Page – this landing page will serve as the collection point for new leads driven by the earned media. Make sure to include appropriate form fields to assist in future nurturing, segmentation, scoring and qualification. Also, use a unique landing page tracking URL for each media outlet covering the advanced content.

11. Deploy appropriate A/B Versions of Landing Page – this step is optional. However, testing is highly advised. Testing different variation of the landing page can help increase conversion rates over time.


The above image shows the impact of earned media campaigns deployed every four weeks on lead acquisition. Campaign stacking can quickly capture many more leads than most company websites alone. By doing so, a company can rid themselves of the expense and heartache of purchasing cold, multi-owned lead lists. The earned media techniques described above allow companies to actively and prudently promote their content online, as opposed to using the blog and hope strategy.

For more comprehensive help deploying the strategy above download The Inbound Marketer’s Guide to Earned Media.