Many marketers are struggling to connect with Generation Z. According to a recent article on Market Week, “communicating with these teenagers is a minefield, leaving in its wake a cemetery” of misplaced content, ill-judged products, and, overall, rejected marketing. Here’s how brands can create content that resonates with Gen Z.
It all makes sense because the Generation Z cohort is different. For one, they’re already so familiar with tech that nothing “awes” them. So, you need to get to the point right away or risk rejection. Moreover, their early exposure to the internet means they often know more than you do, making marketing even harder.
Fortunately, Tequia Burt, Editor in Chief, LinkedIn Marketing Solutions Blog, has a few ideas on creating content that connects with your Gen Z targets.
The first step is to focus on authentic marketing, as regurgitated content is a big turnoff among this demographic. They’ve likely seen or heard about if someone has already published it. So, you need to give them something different, or you’ve just lost their attention.
Generation Zs favor growth. They have a “can’t miss” attitude that drives them towards big goals. As such, they tend to lean more towards ambitious brands that challenge previously held standards and norms.
Check out Burt’s LinkedIn post to learn other clever ways to create content that resonates with Gen Z.