When used well, content is capable of helping one maximize the connection with the target audience and turn out as a key resource in the business. Content is able to boost brand awareness, exposure, and even lead to business success since potential customers are made aware of the brand and its expertise.
In order to come up with content that is capable of appeasing customers, it’s important to adopt the following stages in the content marketing process.
Create content by having the target audience in mind. Understanding the audience includes detailed research of basic factors such as age, gender, location, behavior, and interests. Dedicated efforts and methodical research will lead content creator to the right audience.
This involves the visualization of the final result of content marketing. Content marketers ought to establish goals to determine the effectiveness of strategies, general direction, and methods used to create content.
Content marketing strategy is an outline of key business and customer needs. It also outlines the methods that will use content to address the needs of the customers. Content strategy should include reasons for the creation of the content, risks, and vision for the success of the brand.
Content marketing, when done in the right way, is a sure method to increase product awareness. Check out the infographic below for more information on the content marketing process and strategies to boost your sales. To create your own infographic, check out free presentation software from Visme.
Content is invaluable to any B2B marketing campaign. It’s one of the must-haves. Without it, you go nowhere.
Unfortunately, content marketing has also become extremely challenging recently. For one, the internet is saturated. Every day, millions of videos and blog posts are uploaded to various online platforms. Many of these content pieces now go without views because of the saturation.
Worse still, the content landscape is always changing. Keyword stuffing that worked like a charm a few years ago, for example, is now a death knell for SEO.
Marketers must adapt to these new realities to remain competitive.
Fortunately, Business2Community consistently tracks and updates marketers on any new trends in the industry. They’ve just released an update on 2020 trends.
2020 Content Marketing Trends for Maximum ROI
According to the new report, the first thing marketers need to know is that there’s no room for generalization.
While B2C marketers can afford to cast the net wide, B2Bs need to narrow their marketing. For example, B2B marketers can longer use certain types of content because everyone else is doing so. It won’t work in 2020. Instead, you must focus on delivering messaging and experiences based on your target audience’s needs.
Check out the rest of these content marketing trends to learn what else you need to focus on in 2020. It’s presented in form an easy-to-scan infographic.
Measuring the effectiveness of a content marketing campaign is, without doubt, one of the digital marketer’s biggest challenges. A lot of marketers, for instance, are skeptical about blogging because it’s almost impossible to measure the return on investment.
How would you know if the blog you posted last month is getting you the desired store traffic, for example? It’s not easy. Visits to the blog might give you a rough idea of what’s going on. So can the number of shares. But, these metrics are rarely sufficient when attempting to determine the effectiveness of your efforts.
The Solution? Align KPIs with Campaign Goals
A viable solution to this conundrum is to identify and track the Key Performance Indicators (KPIs) of each campaign goal.
These KPIs would be picked based on the type of campaign (is it a social media campaign, blogging, YouTube, etc.) and the specific goals you’ve set for that campaign.
Let’s say, for example, that you’ve set up a blog for your e-store. If the first goal of the blog is to generate leads, your KPIs would include Click-Through-Rate and Cost-Per-Lead. Meanwhile, where the goal is to increase brand awareness, the KPIs would include;
- Article views
- Followers and subscribers
- Shares, including social media shares
Business2Community has developed an elaborate infographic capturing all these strategies and tips. Spare a moment to check it out.
Everyone knows a picture is worth a thousand words. Which, if true, then a good infographic is worth at least ten times that amount.
As the internet has become more visual, it is critical to convey information that way. As humans, we are visual creatures. We can process and enjoy images much faster than we can text.
Also, as our attention spans wane, we tend to skim read more. This means that including images to convey a message has almost become a must.
One of the great things about the internet is the amount of information at our fingertips. While this is a great benefit, it is also a bit of a curse.
Fast and Memorable
Studies show we consume over 100,000 words a day outside of our work. Yet, on average website visitors only read 28% of the pages they visit. The great appeal of infographics is they convey large amounts of information quickly. Studies show when text and images are used together, comprehension rates improve by 25%.
More studies show that adding graphics to a presentation make it more persuasive. Additionally, graphics make presentations more believable than an only verbal presentation. Also, a cool graphic is easier to remember and recall than audio information.
In the final analysis, creating a lasting impression on your site’s visitors is much easier if you include some cool infographics.
Thanks to the great folks over at PostPlanner for this interesting infographic.
Better content attracts more traffic. But what constitutes better? Read on to find out:
Make your articles substantial and informative. High-ranking resources have around 2,400 words on average. To break up the content into smaller chunks, add an image every 100 words or so. Professional photos work best.
Most people consume content on the small screens of their mobile devices, so small and fancy fonts won’t be easy to read. Choose at least a size 15 font. Pages ranking No. 1 use 15.8x font size on average.
Various content types
Go beyond articles when producing content by repurposing them into infographics, animations, videos, and other forms. Whenever possible, make content interactive instead of static to enjoy twice as many conversions.
Content is king, but the presentation is queen. For readers, how you deliver content matters as much as what’s in it.
Our thanks go out to SiegeMedia.com for this great infographic on How to Create Content 10x Better than your Competitors.