Tag Archives: content marketing infographic

How Brands Can Create Content That Resonates With Gen Z



Many marketers are struggling to connect with Generation Z. According to a recent article on Market Week, “communicating with these teenagers is a minefield, leaving in its wake a cemetery” of misplaced content, ill-judged products, and, overall, rejected marketing. Here’s how brands can create content that resonates with Gen Z.

It all makes sense because the Generation Z cohort is different. For one, they’re already so familiar with tech that nothing “awes” them. So, you need to get to the point right away or risk rejection. Moreover, their early exposure to the internet means they often know more than you do, making marketing even harder.

Fortunately, Tequia Burt, Editor in Chief, LinkedIn Marketing Solutions Blog, has a few ideas on creating content that connects with your Gen Z targets.

For example;

Be authentic

The first step is to focus on authentic marketing, as regurgitated content is a big turnoff among this demographic. They’ve likely seen or heard about if someone has already published it. So, you need to give them something different, or you’ve just lost their attention.

Show ambition

Generation Zs favor growth. They have a  “can’t miss” attitude that drives them towards big goals. As such, they tend to lean more towards ambitious brands that challenge previously held standards and norms.

Check out Burt’s LinkedIn post to learn other clever ways to create content that resonates with Gen Z.


30 Proven Ideas To Increase Ecommerce Conversions [Infographic]

30 Proven Ideas To Increase Ecommerce Conversions.

30 Proven Ideas To Increase Ecommerce Conversions.
Your ecommerce site may get a lot of visitors, but that doesn’t matter much if the conversion rate is low. Attracting potential customers isn’t enough. You have to turn them into actual customers. If you’re at a loss on where to start, apply these proven ideas to your landing page to increase Ecommerce conversions.

Ideas to Increase Ecommerce Conversion

1) Product descriptions

Customers can’t inspect the products in person when shopping online, so give them complete information instead. Depending on the product, you can provide dimensions, quality, pricing, and other details relevant to the products. You can increase conversion rate by 108%.

2) Product videos

Photos are fine, but customers want to see products in action. Share videos that clearly show how your products are used in typical scenarios. Viewers of such videos have 174% more chance of being converted.

3) Customer reviews

Many people would prefer to patronize businesses with an established good reputation. Therefore, by adding reviews from previous and present customers, you can boost sales by around 60%.

4) Call to action

A CTA encourages visitors to take the next steps you wish them to do. It can be as simple as leaving their contact details, or as big as making a purchase. As a matter of fact, prominent and compelling CTAs can increase conversions by a whopping 591%.

For a higher conversion rate, check out software company SEMrush’s infographic, 30 Proven Ideas To Increase Ecommerce Conversions.

How to Write Copy that Generates Results [Infographic]

How to Write Copy that Generates Results-infographic.

How to Write Copy that Generates Results-infographic.

The value of content marketing cannot be overstated. Without aggressive content marketing, your digital campaign is as good as dead. So how do you write copy that generates results?

Unfortunately, content marketing isn’t as easy as we’d wish. It’s not just about putting words together and throwing articles around. Instead, you must create well-researched pieces that add value. Moreover, your pieces must be targeted to reach your audience and optimized for search engines. Doing both can be a massive challenge.

To this end, SEMRush recently conducted research to determine what makes the perfect content marketing campaign. Specifically, the team set out to find out how to create content that generates conversions. Their findings were truly eye-opening. Among other things, the study found that highly converting content pieces share a few crucial qualities.

How to Write Copy that Generates Results

A well-thought keyword strategy

You must identify your primary and secondary keywords from the outset. Otherwise, you’re doomed to fail. About 44% of poorly ranking websites don’t have a keyword strategy.

Optimized headlines

The headline must contain your primary keyword (or keyword phrase). It must also be actionable and specific.


People read at different levels. So, it would help if you wrote at your audience’s reading level. Otherwise, your content may be too complex or too simplistic for the audience.

Check out the rest of the findings in this Semrush infographic to determine whether you’re writing your content pieces the right way.


The Complete Guide to Content Optimization [Infographic]

The Complete Guide to Content Optimization Infographic-700

The Complete Guide to Content Optimization Infographic-700

Content optimization is the key to a successful online presence. Valuable, enticing content optimized for search engines guarantees favorable SERP ranking, more traffic, and ultimately more conversions. It’s also critical for branding.

Unfortunately, content optimization isn’t as straightforward as we’d wish. For instance, technical SEO, which includes website and server optimizations that make your site easier to crawl, can be incredibly intimidating.

Nevertheless, it helps to understand basic SEO activities to fix the essentials even without professional assistance. Fortunately, SEM Rush has developed an easy-to-follow essential guide to search engine optimization.

The content optimization guide focuses on:

Finding suitable topics and keywords

How can you choose the best topics for your SEO campaign? What about the keywords? What tools can you use?

Establishing keyword structure

What’s keyword grouping/organization? How can you balance difficulty and efficiency when selecting keywords?

SEO interlinking

For example, What’s the purpose of link building? What are internal vs. external links? What link placement strategy works best?

In addition, it covers several other topics, such as adding visuals and strategies you can use to keep your content fresh and up-to-date.  Furthermore, the best part is that, in each section, the writer suggests several tools to help you accomplish the various tasks. You’ll also find useful examples that make it easier to grasp the topics. Check out the infographic by Semrush to help you prep for your next SEO campaign.


The-Complete-Guide-to-Content-Optimization. (Infographic)

5 of the Most Important Stages in the Content Marketing Process

5 of the Most Important Stages in the Content Marketing Process

5 of the Most Important Stages in the Content Marketing Process

Learn the stages in the content marketing process. Content is still king. Indeed, content marketing is the pillar on which other digital marketing strategies stand. Without it, the rest of your online marketing strategy would fall apart.

Unfortunately, many marketers still struggle with content marketing. For instance, according to the Content Marketing Institute, only about 29% of B2C and 26% of B2B marketers think they are highly successful with content marketing.

You can join this elite group by optimizing your content marketing process. This means carefully designing and adopting a lean, goal-oriented content marketing approach and sticking to the plan throughout.

Five Critical Stages of the Content Marketing Process

1. Research and planning

Content research and planning involve setting realistic goals. As well as, identifying KPIs, creating customer personas, and choosing content types, among other steps.

2. Content creation

In this stage, you need to find the right writers, establish a workflow, create a content calendar. In addition, find the right software tools for effective task and team management.

3. Scheduling and publishing

Once the content pieces are ready, scheduling and publishing ensue. Key steps here include auto-publishing and customizing content for each platform.

4. Promotion and distribution

Promote, optimize, and share your content.

5. Analysis and improvement

Measure your performance, analyze the results, and then revise your strategy.

Shane Barker discusses these steps in greater detail on his blog and even provides valuable examples and tips where necessary.  Furthermore,  to learn what else you need to do for a winning content marketing campaign check out the infographic.