Not happy with your site’s Google rank? Boost it with backlinks! Here’s how:
Create content for others
Guest posting is an effective way to get quality inbound links. Contact high-authority sites within your niche and offer to write a post with a backlink to your site. Also, ask if they’re interested in a guest post exchange to return the favor.
Produce shareable infographics
Visual content is easy to consume and share, which is why infographics are popular. To take advantage of this, make an interesting infographic that people will love to discuss and repost. Whenever it gets shared, your site gets a backlink.
Conduct expert roundups
Creating content from expert roundups is time-consuming but worth the effort. It’s a good way to build relationships with influencers. Also, those who agree to participate are likely to share the content on their own sites, generating a backlink to yours.
Thanks to PageTrafficBuz for this informative infographic illustrating important tips to earn backlinks that improve your Google ranking.
With so much content online, the only way to stand out is to offer intelligent content that users find helpful. But what makes content smart? Here are some key indicators to raise your content’s IQ:
It can be consumed according to user’s’ preference. It does this by adapting to the device used, location, time, and other factors specific to a user.
Organize your content in different ways like by topic, persona, categories, etc. Each user gets a customized experience when they consume content.
It’s easy to find by people and search engines. Finding the balance between producing content for users and web spiders is the main challenge.
Present your content in different ways — as an article, a video, an infographic, a slideshow. The versatility makes it suitable for any medium.
Intelligent content takes time to build, but once done, it can stand on its own.
Thanks! Widen.com for this interesting infographic on boosting your Content’s IQ.
You don’t have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips:
Connect with like-minded people.
Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there’s a big chance they’ll want to connect with you too.
Repurpose your best content.
If you have a fairly popular piece of content on one platform, think of the other ways you can make it suitable for other platforms. For example, make an infographic for Instagram based on a short video you made for YouTube. Or expand a single tweet on Twitter into a long-form article for your blog.
Thanks to the great folks at Post Planner for this infographic on how to use social media for your small business.
Lead generation is the most important action our website should be doing for us. Thanks to our friends over at MarketingProfs for this great infographic on the seven vital Components of Lead Generation.
Do you work hard to generate quality leads and turn prospects into paying clients? Here are some helpful tips to convert more leads to sales.
Components of Lead Generation
- Resolve to find quality sources: Do the businesses on the targeted list have a need that the company can provide a solution for?
- Volume: Is the lead volume manageable? Know what appropriate lead limits are to ensure that they can be handled efficiently and in a timely manner.
- Reach out to decision makers: The “top dog” may not be the decision maker so use social media to research company decision makers to convert more prospects into clients.
- Research your targets: To qualify a business as a potential target, find out their size, turnover rate and financial history to quality the targeted business.
In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing!
Facebook’s New Feature: Facebook 360 Photos
Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality and tourism based businesses have used Facebook 360 photos to captivate their social networks and thus earn more visitors.
The average Facebook user has full access to this feature. World travelers, for example, can post breathtaking images of island mountains or of their favorite restaurant giving a sort of virtual tour in an uploaded single snapshot. It’s the new age of virtual reality and Facebook looks to be a major player.
Thanks to our friends across the pond at EReviews.co.uk for this wonderful infographic on this new Facebook feature.