Tag Archives: content marketing

Facebook 360 Photos [Infographic]

In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing!

Facebook’s New Feature: Facebook 360 Photos

Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality and tourism based businesses have used Facebook 360 photos to captivate their social networks and thus earn more visitors.

The average Facebook user has full access to this feature. World travelers, for example, can post breathtaking images of island mountains or of their favorite restaurant giving a sort of virtual tour in an uploaded single snapshot. It’s the new age of virtual reality and Facebook looks to be a major player.

Thanks to our friends across the pond at EReviews.co.uk for this wonderful infographic on this new Facebook feature.

content marketing, facebook 360 photos, Facebook Marketing, Facebook tips, social media marketingSeptember 9, 2016

12 Critical Elements Every Website Homepage Must Have [Infographic]

For this informative infographic on critical website homepage elements, our thanks go out to Hubspot.

Building a website that can convert and keep visitors interested is essential in today’s fast-paced world. These elements are necessary to get the most out of a site’s homepage.

Headlines Matter

To draw the most visitors a website needs to have catchy headlines that will both pique potential visitors’ interest, as well as rank well on search engines for certain keywords.

Engaging Content

Keeping people on a page involves giving them content that provides value to them, while at the same time keeping them interested and/or entertained. Quality content can also lead to a greater number of social media shares, further boosting a site’s reach.

Calls to Action

A call to action early in the content can give those immediately interested in what a site has to offer a way to convert quickly, while CTAs towards the end can convert traffic that might normally exit the page.

content marketing, digital marketing, website optimizationSeptember 2, 2016

Make Your Content Go Viral! [Infographic]

Thanks to our friends at MySiteAuditor.com for this wonderful graphic with the secrets of making your content go viral!

There’s no hard-and-fast rule for making content go viral, but some practices help a lot, such as:

Logistics

Write long, high-quality articles with 3,000 to 10,000 words.

Post content early in the week, specifically on Tuesdays.

Format

Write list articles (known as listicles) with around 10 items.

Add at least one interesting photo to grab people’s attention faster.

Turn text content into a visually captivating infographic.

Emotion

Produce happy and cute content to uplift people’s mood.

Create quizzes that help people learn more about themselves and feed their ego in the process.

Social media

Reshare your own content across all your social media site.

Request influencers in your niche to share your content.

Add a short bio to make people know that there’s a real person behind your brand.

Be consistent in your efforts to increase the chances of going viral. Sooner or later, you’ll hit gold (or 10,000 shares).

Save

content marketing, creating share worthy content, social media marketing, tips to make content go viral, visual contentJuly 22, 2016

Building a Blog Audience

Once again Neal Patel hits content marketing strategy out of the park! His Complete Guide to Building Your Blog Audience is brilliant and a must read.

Here’s an excerpt from Chapter 8 …

Creating great content isn’t enough to attract visitors to your site – if anything, it’s just the beginning. The next step is to reach out to your target audience. Fortunately, there are many ways to do it, and one of these is to use content syndication networks for your campaigns. Networks like Outbrain, Zemanta, and SimpleReach syndicate articles across multiple networks for maximum exposure.

But first things first. Choose which posts you’d like to promote. Your best bet would be the posts with the most number of clicks on your blog or most number of shares on social media.

Next, test the success rates of around 10 titles you’ve chosen. The title with the highest engagement should be your benchmark. Eventually, you’ll see a trend based on the feedback your titles get. You’ll be able to determine what kind of content is a hit, and what kind is a miss.

content marketing, how to get more blog readers, how to promote your blogJuly 15, 2016

Create Compelling Content When You Don’t Have a Clue [Infographic]

This inspiring infographic on how to create compelling content comes to us from Copyblogger. It’s ideal to write about what you know, but when you’re experiencing writer’s block, you have to look for something new to inspire you. Here’s what you can do:

Pick Other People’s Brains

Interview an authority figure, ask readers for ideas, hold a brainstorming session with your friends and peers, or curate a list of your top 10 favorite blog posts. No time to write? Invite a blogger to write a guest post.

Make Data Work For You

Content doesn’t always have to be written from scratch. Make a case study, write a review, tell a relevant personal story, or list the dos and don’ts for achieving success based on your own experience.

Get Out There

Inspiration strikes when you least expect it. Take a walk, watch a movie, go on a trip, start a new hobby, or just do something different. New activities will stimulate your creative juices.

blog writing inspiration, blogging tips, content marketing, ideas for blog post, what to write about, writing good contentJuly 8, 2016