Tag Archives: content

10 Web Design Trends & Predictions for 2022 & Beyond

Web-Design-Trends

Web-Design-Trends2022 will be a big year for web design. For one, the sustained shift to a digital economy means we will see many more sites to add to the existing 1.9+ billion. Similarly, expect a sharp rise in site visits, on average. Unfortunately, this also means more competition. Experts predict that it will take even more effort to get the attention of new users.

One way to get ahead of the competition and appeal to new traffic is to stay on top of web design trends. The good news is you don’t need to break new ground here as Red Web Design has compiled a list of the biggest trends for 2022.

Web Design Trends for 2022

  • Dynamic content: Dynamic content shows visitors information that matters to them based on their personal needs, job roles, and stage in the marketing funnel.
  • Voice search optimization: At least 70% of consumers will use voice search to shop in 2022. In fact, 30% of all searches could be screenless by the end of the year.
  • Accessible web design: Making your website easily accessible for physically challenged users allows you to enter a new market segment with incredible potential.

Check out the Red Website Design guide to learn other top web design trends for 2022. The list is complete with practical examples and pro tips that you can implement right away.

Why PPC and Content Marketing are now the same: The Viral Cycle explained.

Viral Cycly
viral-cycle

We believe that PPC and content marketing are now the same thing.

Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc…

The above diagram is the framework that drives social- This is why…

Goals:

Each business has a story. The founder, CEO, or President has a distinct vision that is shared throughout the company with its employees. This vision and story makes great content!
By sharing these stories and goals, this builds your relevant audience. These specific goals and strategy when combined with social, takes your advertising to new heights. Your viewers then understand what you stand for and can form that personal relationship.

Content:Viral Cycle

These clearly defined goals lead to great content. Sharing the success stories, interesting and relevant news, and things that are relevant to your business build your audience even further- content drives this “engine”.
Once you find the kinds of things your audience “likes” and relates to, you can then move on to the next part of the cycle. This can be done through split testing and other methods.

Targeting:

Once you have found the goal of your content, why not share it with more people? Fans of your page, friends of fans, people who have the same interests, etc. By running ads to specific audiences, you are able to find who are valuable fans. These are the people who are going to support your cause or better yet be lead to converting.

Amplify:

Once you have found your fan crowd, make sure your content reaches them. They are the ones who care about your cause / business, and resonate most with your message. This is where the conversions start to take place. Whether it’s page likes, going to your website, or even to a specific landing page, these are the loyal fans.