Tag Archives: Contest

Select and Run Facebook Contest for your Page INFOGRAPHIC

Facebook Engagement — Achieve it and your page can soar to new heights. Without it, your merely shouting into the wind.

Companies that achieve engagement have pages with an active, positive, and involved community.  This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments.  Increased engagement can bring about positive returns in a number of areas for marketers including:

  • Increased size of audience
  • More brand awareness
  • Greater customer loyalty
  • Increased e-mail list opt-ins and subscribers
  • And more actions taken on ordering products and services

With research data by noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing more fans and deeper engagement with existing fans is a huge priority!

The million dollar question remains, “how can a company boost engagement for their Facebook Page?”  While there are a number of core methods for increasing engagement such as creating highly shareable content, posting images and videos, and posting at key times, another powerful method is to run promotions. 

Promotions have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement objectives.  

Here’s a FACEBOOK PROMOTIONS INFOGRAPHIC with insights on types of Facebook contest promotions options, keys for which type to select and tips for maximizing the use of each type of promotion.

 

The four key types of Facebook Contest Apps to use for promotions include:

  • Facebook Sweepstakes App
  • Facebook Contest Apps (Photo Contest, Video Contest, Essay / tagline Contest)
  • Facebook Deal Apps (Coupons, Like Gate, Friend Share, etc.)
  • Facebook Mult-Social Network integrated apps such as Instagram Contests, Pinterest Deal Apps, and Twitter Contests that all work on a Facebook Page.

Tabsite makes all contest mobile accessible.  See example: Mobile

TabSite offers a full suite of Engagement Apps for use on Facebook Pages.  Easily setup and run Facebook promotions.  View options on Facebook Contest Apps here:

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New Share Features added to TabSite Contests

TabSite is pleased to announce new additions to the TabSite Photo, Video, and Essay Contests for Facebook Pages.  

Both for the Drag N Build widget option and also for the Engagement App, there is now a “Share” button that is loaded with some extra social sharing features on the Facebook Page Contest tab.

New features in the Facebook Contest include:

  • Option to add Like button with commenting feature
  • Tweet
  • +1 to share on Google +
  • Pin to Pinterest button
  • Friend Share (TabSite’s exclusive feature enabling a fan to share a entry direct to a friend’s wall)
  • Comes with ability to customize the button color and modify the standard text that says “Share”
  • Ability for user to click to copy the URL of the specific entry they are on
All of these features give entrants, voters, and ultimately each Fan Page more power to share the contest and specific entries.  This increased sharing power is a key item in extending the reach of a contest so that more people can come, enter, and vote!
This new Share button feature is active on the thumbnail view as well as after any vote or new entry.  Plus, the features are readily displayed on the large view of any contest entry.
See TabSite’s new Facebook Contest features in action below:

On the public side, entrants, voters, and those coming to view entries have the Social Sharing tools easily accessible.  In the small, thumbnail view a “Share” button appears and upon clicking it has all the share features the Page Admin has set.

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Upon clicking “Share” a user gets the large view with the Share features.

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The “Like” has the comment feature enabled so users can Like and comment to their wall for all their friends to see.  They can also Tweet, +1, Pin, copy the URL or click the “Share with Friends” to share with a specific friend as shown below.

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All of these social sharing tools appear after entering, voting, or clicking the “Share” button or large entry view.  The Share button color and text can be customized as well to fit language and branding.

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Full CONTEST VIDEO DEMO:

See all Plans and Compare >

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Maximizing Facebook Marketing with Promotions and Contests Webinar Event

Boost your social media marketing effectiveness in 2013!

Webinar Event:  Maximizing Facebook Marketing with Promotions – Selecting the Right Contest App

 

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WHEN:  Thursday, January 17, 2013 
TIME:     12:00 p.m. EST (New York) / 9:00 a.m. PST / 5:00 p.m. BST (London) 
COST:    Free online event

 

Ready to dive into running a contest or promotion on your Facebook Page to boost engagement, reach, and activity? This is the webinar for you!

Wanting to run a contest, a sweepstakes, or a deal but not sure which one is best for your company and your goals? This webinar is perfect for your team!

Join TabSite co-founder Mike Gingerich for an informative webinar that will empower you to maximize your organization’s social media marketing! You’ll be equipped with knowledge about choosing and running great promotions and contests on your Facebook Page. Included in the webinar will be action points for:

 

  • Types of Promotions companies can run on their Facebook Page 
  • Tips on selecting a Promo type for your Page 
  • Tools and Tips for Boosting Engagement on Facebook Pages 
  • Methods to give mobile users access to your promotions  
  • Ways to build your following on Pinterest and Instagram Best Practices for each Type of Facebook Contest

 

The webinar will be 1 hour in length and will include approximately 35 minutes of input from Mike followed by a live Question & Answer time to answer attendee questions.

BONUS: 1 Attendee will be randomly chosen to win a Free for Life TabSite Gold Plan, a $150/year value.

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Can’t wait and want to learn more about TabSite Promotion and Contest Apps?

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iOS 6 for iPhone makes Photo Contest Entry Easy

It’s here!  Today the iPhone 5 launched.  Are you getting one?  

Even if you aren’t getting one today, or haven’t decided yet, one thing you can do and should do is upgrade your current iPhone to iOS 6.

iOS 6 is the latest operating system software for the iPhone, iPad, and iPod Touch.  It’s got a lot of new and great features but the simplest reason to update is to increase the functionality of Safari.

Previously, Safari for mobile devices like iPhones had one significant limitation.  You could not upload photos on a web page.  This meant that Photo Contests, iPhone users could not easily upload their Photo entry to a Contest.  

Now, however, with iOS 6, that barrier is gone!

The new iOS 6 operating system from Apple makes it simple and easy to enter a photo contest from your iPhone, iPod Touch, or IPad!

Here is a Facebook Page contest using TabSite viewed on a iPhone 4S with iOS 6.  TabSite offers a mobile friendly version of Facebook Page tabs to enable mobile users to easily view custom tabs.  

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iOS 6 software can be added to iPhone 3GS and above!  

iOS 6 users simple click the “Drag / Click to Browse” button on the Contest tab and your iPhone prompts you with the selection below.

Users can either take a photo or select “Choose Existing” to make a photo selection from their iPhone.

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So don’t delay!  Upgrade your Apple device to iOS 6 today!

For more information on TabSite contests, please view Contest blog posts.

For more information on how TabSite enables mobile users to view Facebook Page tabs on a mobile device, please see smart mobile URLs.

For more information on TabSite Plans and features visit: www.TabSite.com/compare.

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TabSite Launches 2 Stage Contests – Main and Finalist Stages

2 Stage Contests for Facebook Pages

TabSite is pleased to announce the release of a new TabSite Platinum feature allowing Facebook Page Admins to boost engagement and return visits of fans by running 2 stage contests on their Facebook Pages.

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Two stage Facebook Contests have general entry and voting for stage 1, and then the contest is narrowed down to a specified number of finalists set by the contest admin for a stage 2 final voting time period. 

This in demand feature allows the Page Admin to set the number of finalists for the stage 2 voting. Page Admins then set the date when stage 1 voting ends and the contest moves to stage 2 voting.  Finalists for stage 2 are determined by the voting in the general first stage of the contest.  Votes do not carry over, they simply start from zero again in Stage 2.

Example:  A Facebook Page Admin can set their contest to run for 20 days and have a Finalist Stage voting for the last 7 days where fans come back to vote on the top 5 vote getters who makeup the finalist round.

Benefits:

  • Draw Fans back again to your Facebook Fan Page for repeat visits for stage 1 and stage 2
  • Allows for more social engagement through the 2 stage opportunity
  • Narrows entries down from the general entries to a set number of finalists
  • Those with the most votes are rewarded and move to the final round

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Try a 2 Stage Facebook Page Contest today!  Get TabSite Platinum >

Boost Facebook Page Engagement!  Ways a TabSite Contest can help include:

  • Contests draw users in and allow for multiple times and ways of connecting with fans
  • Facebook Contests with TabSite alllow for a simple method to reach the friends of contest entrants and voters by the social sharing tools upon entering and upon voting.  
  • All TabSite contest tabs can have a Like Gate, enabling your Facebook Page to capture the Like which is a most important base connection with the user. Use the Like Gate!
  • Upon entering the contest a user has ability to share their entry.  Enable all social sharing options to help the user share your entry on Facebook, Twitter, Google+, etc.
  • Entrants can vote for their own entry.  When they do so, all votes get the opportunity for social sharing.  This would again be another affinity connection for your Page with that Entrant that links them and increases the score towards them seeing more of your posts in their News Feed.
  • As friends of those who have entered or voted click the links that are shared and come to the Facebook page to vote or enter themselves, this then builds further affinity connections as the entrant/voter, and friend of theirs have engaged with your Page, together building a stronger EdgeRank connection triangle (entrant/voter, friend of entrant voter, and Page) thus giving both entrant and friend of entrant a stronger possiblity of your Facebook Page posts being in their News Feed.
  • Using the Facebook Comments box plugin per entry encourages posting and when the default “Post to my profile” check remains, this further connects the poster and your Facebook Page.
  • 2-stage voting builds another further connection for entrants and voters to return to the page to vote again, and with their next round of voting comes more social sharing and connecting options with your Facebook Page.

So, the circle of connection between a fan and a Facebook Page grows with use of tools like TabSite’s Contest tool.  For Page Admins this is a way to boost the potential of fans seeing your wall posts in their News Feed.

In short, the more a Facebook Page can engage a user such as through a contest where there are the potential for multiple “Likes”, Comments, and Links that relate the fan and Page, the visibility potential is boosted.  Further boosting occurs as these same fans share their entry vote and their friends engage with your Page.

TabSite Contests, available at Gold and Platinum Plans, offer Facebook Page Admins an engagement tool that ultimately can assist in boosting fan reach via the News Feed.  More details on 2 Stage Contests.

 

Free 14 Day Trial of TabSite Contests >>

 

 

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