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How to Write Copy that Generates Results [Infographic]

How to Write Copy that Generates Results-infographic.

How to Write Copy that Generates Results-infographic.

The value of content marketing cannot be overstated. Without aggressive content marketing, your digital campaign is as good as dead. So how do you write copy that generates results?

Unfortunately, content marketing isn’t as easy as we’d wish. It’s not just about putting words together and throwing articles around. Instead, you must create well-researched pieces that add value. Moreover, your pieces must be targeted to reach your audience and optimized for search engines. Doing both can be a massive challenge.

To this end, SEMRush recently conducted research to determine what makes the perfect content marketing campaign. Specifically, the team set out to find out how to create content that generates conversions. Their findings were truly eye-opening. Among other things, the study found that highly converting content pieces share a few crucial qualities.

How to Write Copy that Generates Results

A well-thought keyword strategy

You must identify your primary and secondary keywords from the outset. Otherwise, you’re doomed to fail. About 44% of poorly ranking websites don’t have a keyword strategy.

Optimized headlines

The headline must contain your primary keyword (or keyword phrase). It must also be actionable and specific.

Readability

People read at different levels. So, it would help if you wrote at your audience’s reading level. Otherwise, your content may be too complex or too simplistic for the audience.

Check out the rest of the findings in this Semrush infographic to determine whether you’re writing your content pieces the right way.

https://www.semrush.com/blog/how-to-write-copy-that-generates-results/

[Infographic] Copywriting Cheat Sheet

Copywriting Cheat Sheet1 - 315

Copywriting Cheat Sheet1 - 315For content marketing to work effectively, you need this copywriting cheat sheet to know how to write for each type:

  • Website: Write with your brand’s voice. Optimize copy with relevant keywords, links, and meta tags.
  • Email promos: Present a compelling imagery. Use short sentences for better impact. Add a call to action (CTA).
  • Email newsletters: Use longer copy, and divide content into short sections. Add a CTA.
  • Blog: Write as if you’re having a conversation. Be more relaxed to be relatable.
  • Social media: Tailor your content according to the platform.
    Twitter: Shorten links and stay within 140 characters. Abbreviate if needed, but do so sparingly.
    Facebook: Ensure content is easy to share. Ask questions to engage users in the comment section.
    Instagram: Make the photos tell a story. Tag locations, then add short captions and related hashtags.
    Pinterest: Use an interesting headline. Be creative with your descriptions.
    LinkedIn: Be professional. Back claims with reliable sources.

Thanks to our friends at Verticalresponse.com for this informative infographic.

Copywriting_Cheat_sheet

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