Tag Archives: copywriting tips

[Infographic] Copywriting Cheat Sheet

Copywriting Cheat Sheet1 - 315

Copywriting Cheat Sheet1 - 315For content marketing to work effectively, you need this copywriting cheat sheet to know how to write for each type:

  • Website: Write with your brand’s voice. Optimize copy with relevant keywords, links, and meta tags.
  • Email promos: Present a compelling imagery. Use short sentences for better impact. Add a call to action (CTA).
  • Email newsletters: Use longer copy, and divide content into short sections. Add a CTA.
  • Blog: Write as if you’re having a conversation. Be more relaxed to be relatable.
  • Social media: Tailor your content according to the¬†platform.
    Twitter: Shorten links and stay within 140 characters. Abbreviate if needed, but do so sparingly.
    Facebook: Ensure content is easy to share. Ask questions to engage users in the comment section.
    Instagram: Make the photos tell a story. Tag locations, then add short captions and related hashtags.
    Pinterest: Use an interesting headline. Be creative with your descriptions.
    LinkedIn: Be professional. Back claims with reliable sources.

Thanks to our friends at Verticalresponse.com for this informative infographic.

Copywriting_Cheat_sheet

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