Tag Archives: creative email techniques

2017 Email Design Trends [Infographic]

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We're already two-thirds into the year, and before we know it, 2018 will be upon us. But though time flies, you still have four months left to explore the following 2017 email trends: Minimalist Many people are consuming content on the small screen of mobile devices, so it's important for brands to get rid of the clutter and keep things simple. Less is indeed more. Flat After the flat redesign of the Android and iOS interfaces, many sites and apps followed suit. Nowadays, it's all about soft Read more [...]

The Perfect Sales Email Campaign [Infographic]

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The medium may now be digital, but the principle behind marketing has always been psychological. To attract potential customers, you've got to understand how human nature works and use it to your advantage. Here are a couple of techniques you can try in order to create the  perfect sales email campaign. Courtesy The double opt-in form asks for confirmation from users first when they subscribe. This eliminates (or at least minimizes) accidental signups; at the same time, it shows people that you're Read more [...]