In a typical online shopping situation, customers pay for their purchases first via a digital payment system. Then, they wait for the seller to ship their goods to them. Thus, trust is a big component of e-commerce, especially from the customers’ perspective.
To make customers trust your business before they even buy anything, here are a couple of key activities you need to do:
Don’t wait for customers to ask you for details they need. On your page, make sure the following information is easily seen: your customer service channels and hours; number of customers served; year when your business was established; list of accepted payment methods (highlight Paypal if it’s included); and any form of verification from the brand you’re selling if you’re a reseller. Even if people haven’t heard of your business before, seeing these details will make them trust you more.
Share credible testimonials from satisfied customers. Knowing other people already had a good experience with will make prospects more inclined to become customers themselves. If you’ve been featured by a publication (whether offline or online), make sure to cite that as well. People need to get reassurance from an authoritative third party before they’ll take a chance on your business.
Trust is hard to build at first, but start it right and you’ll get it in time. Thanks, Kissmetrics for this amazing infographic.