Tag Archives: digital marketing

[Infographic] Is Your eCommerce Store Leaking Money?

If it isn’t pulling in the expected profit, then an eCommerce store is like a leaky faucet. Money is leaking out and being wasted. Plug up the leaks by figuring out where the store is underperforming. Is your eCommerce store leaking money?

Here are a couple common places leaks occur in the industry:

Shipping

Nearly 30% of shoppers will leave due to high shipping costs or long delivery times. Improve shipping costs by:

Work with vendors and fulfillment companies to negotiate lower shipping costs. The less one pays them, the fewer fees carry over to the customer.

Cart Abandonment

A whopping $18 billion a year is lost due to customers abandoning their carts. Customers leave for a variety of reasons, complicated checkouts, lack of security, and hidden fees. Therefore, you can reduce the abandonment rate by improving user experience.

Promote the site’s security and safety
Simplify checkout
Use analytics to find the points where customers abandon the store

Our thanks to RedStagFulfillment.com for this informative infographic.

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digital marketing, ecommerce tips, help with ecommerce, improve user experience, simplify ecommerceMay 12, 2017

Instagram Facts You Should Know [Infographic]

Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users.

Who is on Instagram?

Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college.

Where are they located?

More than half of American millennials are on Instagram. Around 55% of 18- to 29-year-olds in the U.S. are active users. Overall adult users in the U.S. have doubled since 2012. Nevertheless, Instagram is popular around the world 80% of its users live outside the U.S. Like its parent company Facebook, Instagram has a strong global audience.

Thanks to WebsiteBuilder.org for this great Instagram resource.

digital marketing, Instagram facts, Instagram for business, instagram marketing, Social Media, social media marketingMay 5, 2017

How to Integrate Facebook Ads with Lead Capture

Landing pages don’t have a lot of content because they’re not meant to attract target audiences — they’re meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn’t going to happen.

Turn to Facebook Ads

How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s biggest social media platform. Facebook ads have the widest reach. Facebook lets you be creative with ads. Great copy makes an ad effective, but you can enhance it with visual content.

Maximize Facebook tools

Facebook offers tools which you can use to get very specific demographics and track conversions. You can find them in the Ad Manager section.
Then there’s the Facebook Pixel, a bit of code for your website that tracks and measures visitor actions. It helps you make the most of your pages and build audiences for different ad campaigns.
You can:

See how customers switch between devices before converting
Optimize ad delivery to people who are about to convert
Create custom audiences for every specific action
Find more people who are like your best customers
Produce timely ads based on the most popular products people on your site
Get insights on visitors

You can create a pixel in the Ads Manager under Tools > Create a Pixel > View Pixel Code. To install, copy and paste it into your site’s HTML.

Integrate Facebook Ads with Lead Capture

Given how powerful Facebook Ads are, it’s best to use them to attract and direct people not only your website and to individual landing pages. Make sure only your target audiences click on your ads because you can use Facebook’s granular settings for demographics.

But ultimately, it’s good Ad design that makes Facebook Ads attention-grabbing. For your next ad, incorporate the following:

Color psychology

People associate different colors with different concepts. Make sure your color scheme is aligned with the branding and image you want your products or services to have. It should also evoke the response you want from your target audiences.
Faces

Like attracts like, so it’s not surprising if people are drawn to faces in ads. In fact, people can see faces even in objects, a phenomenon that is known as pareidolia. Go with a close-up photo of a face with the eyes looking straight at the viewer. This kind of image elicits the strongest response.

When you produce compelling Facebook ads for your landing pages and leverage Facebook’s tools for your ad campaigns, you’ll capture more leads and create more conversions.

customizing your facebook ads, digital marketing, Facebook ads, Facebook Marketing, lead capture techniques, social media marketingMay 2, 2017

Easy Ways to Boost Social Media Engagement [Infographic]

Social marketing success hinges on engagement. Take a few easy steps to boost social media engagement.

Stay Trendy

Following and posting about trends (current events, holidays, seasons) is a powerful and easy way to boost engagement. Throw in a trending hashtag into a post to get more eyes on it. If a hashtag or trend doesn’t fit with the brand, don’t attempt to force it.
Ask

Ask followers directly to like and share. Including a simple “Share this” or “Retweet this” will encourage people to share content.
Reach out

Increase engagement by being proactive and reciprocate the support you are given. Start conversations by shouting out the people and entities related to the brand such as fans and other sellers. Thank followers. Let them know that their support matters.

Putting these tips to work will help improve engagement on social media channels.

A big thank you to around.io for this great infographic!

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digital marketing, engagement, Fan, how to increase social media engagement, improving engagement, social media marketingApril 28, 2017

Data-Based Insights for Your Facebook Posts [Infographic]

People are complicated creatures. Big Data analysis of their behavior on social media platforms makes their habits and tendencies easier to understand. These data-based insights, research by BuzzSumo, reveal several ways that you can alter your engagement on Facebook to improve your outreach.

Write Shorter Posts

In today’s lightning-paced world, it comes as little surprise that posts with 50 words or fewer are the most shared. The digestible snippet is more effective than the lengthy monolog. Furthermore, it’s okay to use a shorter post with a link to drive traffic to a more in-depth article.

Include Video

Even better, add visual content to your words. Multimedia content, especially videos, are shared more frequently than posts with just text. They also revealed the effectiveness of having a social media marketing campaign. Highlighting the idea of engaging with the target audience directly and continuously over time.

Our thanks to TheDrum.com for this informative infographic.

digital marketing, Facebook, Facebook Marketing, social media tips, VideoApril 21, 2017