Tag Archives: digital marketing strategy

Emerging Trends: Facebook Insights into eCommerce and Digital Engagement [Infographic]

The COVID-19 pandemic changed the way we engage digitally. The shift happened not just in human interactions, but also in brand interactions, according to Emerging Trends: Facebook Insights survey commissioned to Ipsos. The market research firm asked 12,500 respondents between the ages of 18 to 64. The results identified a set of emerging trends that will shape communication in the future:

1) Convenience gap

Around 90% of the respondents want to simplify their lives to free up more time for various reasons, such as spending more time with loved ones, getting back in shape, learning a new skill, or traveling. Around 86% of those who want convenience are ready to pay for products or services that will help them achieve that goal. To take advantage of this, focus on how your brand makes lives more convenient for customers.

2) The entrepreneur’s edge

Given how the pandemic resulted in job losses, many people turned to digital tools to augment their incomes. As a result, Facebook Marketplace experienced a boom in users who use the platform to buy and sell. It’s no shock that 91% of the respondents support local businesses. If you run a small- to medium-sized business, you should leverage this fact to get the support of customers in your area.

Check out two more trends in the Emerging trends: The forces shaping the future today infographic from Social Media Today.

https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-emerging-trends-in-ecommerce-and-digital/593339/

digital marketing strategy, ecommerce tips, engagementFebruary 26, 2021

Technical SEO Checklist 2020: Site Audit & Best Practices

“Technical SEO” is a term many business owners dread. As the name suggests, it involves a lot of technical stuff. For instance, from crawling to indexing to XML sitemaps and everything in between. Many small business owners have never dealt with these processes in the past.

Unfortunately, there’s no escaping technical SEO – because, without good technical SEO, your website is doomed to fail.

Tips and Best Practices

The Blue Ocean Group realizes the challenges associated with technical SEO and has rounded up tips and best practices to make your work easier.

Therefore, You don’t need to handle all the coding and design on your own. You can always find a professional to do it for you. But, it’s critical that you understand what’s going on as it helps you keep your site in the best shape possible and extract maximum benefit from your online presence.

Technical SEO Checklist Highlights

Among other things, the Blue Ocean Guide, which is available in the form of a very easy-to-scan infographic, recommends that you;

Secure your site with HTTPS
Develop a robust architecture for your site
Make your URL structure SEO friendly
Identify and fix crawling and indexing issues
Paginate your web pages
Invest in rich snippets and structured data

Check out the infographic from The Blue Oceans Group to discover how to implement these and several other technical SEO tips and best practices.

digital marketing strategy, seo tips, website SEONovember 20, 2020

Why your Business Needs Digital Marketing

Digital marketing has grown to become an integral part of what business reflects on its customers. It’s no longer practical to just have a website or un-focused Ads campaigns. Without proper integrated digital marketing strategies, your business will be losing on potential or even existing customers. Some of the reasons why your business needs digital marketing. Create a strategy to include the following:

Direction and goals

When building a strategy, one has to learn the following things. What to do. How to build a plan of action and then follow the plan. And how to grow the business. Therefore, by building a strategy to run a digital marketing campaign, one is able to get direction and goals. With no specific goals, it becomes difficult for a person to know exactly what to campaign for online.

An interactive brand

With online video clips, businesses are able to attract their audiences’ attention. Content like client stories, images, infographics, and short videos keep audiences informed and engaged. Remarketing on social media also gives a constant reminder of a brand to existing and potential clients. By incorporating personalized Ad content, a business becomes interactive and encourages future purchases.

Consumers are going digital

Studies show that the majority of mobile phone users can’t be away from their smartphones or the internet for several hours. Therefore, it becomes difficult to ignore how digital marketing can shape up a product. If a seller doesn’t engage his/her brand with the right digital marketing strategies, then he/she may lose a potential customer.

To learn more about why your business needs digital marketing and how you can incorporate it, check out the infographic from Verdure Digital below.

building brand awareness, digital marketing, digital marketing strategyAugust 14, 2020

Digital Marketing Statistics you need to know in 2020

For marketers, staying on top of trends is crucial to profitability and ultimately, the survival of the business. You must continuously keep an eye out for changes in your industry and adapt quickly. Otherwise, you risk losing ground and possibly even your competitive edge. So, perhaps you’re wondering what’s new in 2020. What are the digital marketing statistics, trending technologies, marketing methods, and strategies?

Infographic Website has rounded up several of these trends in their recent Digital Marketing Statistics 2020 post. Although the post doesn’t cover the latest technologies, it touches on vital areas of digital marketing such as the effectiveness of content marketing which is a common thorn in the flesh. Visual, mobile, and social media marketing trends are also captured.

Highlight Trends

One of the things you quickly realize is that consumers still trust organic results more than they do paid results (ads). Of those surveyed, up to 80% said that they only click on organic results. More interestingly, 72% of the people who search for products or services online will visit a local store within 24 hours.

It’s perhaps the biggest proof that digital marketing can indeed benefit your business. If you can optimize your site for local searches, you’re guaranteed massive traffic and a considerable jump in sales. Check out the rest of the findings to learn how else the landscape has changed.