Tag Archives: digital marketing strategy

How to Market to Each Generation [Infographic]

How to Market to Each Generation - Infographic

How to Market to Each Generation - InfographicFrom boomers to gen Z, everyone’s on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn’t:

Millennials

Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook.

The best approach for millennials is finding brand advocates to promote your business. It’s a good way to establish trust, an important thing for this generation.

Gen Z

Gen Z kids were born from 1996 to 2010. They consume a lot of information on social media, so their attention flits often. They also use Facebook but they prefer Snapchat because of their love for video.

To engage with Gen Z, keep content short and appealing to sustain their interest. Eight seconds is all you need to make them look your way.

Thanks to our friends at Citipost Mail for this helpful infographic.

How-to-market-to-each-generation-Infographic

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media StrategiesMarketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies:

Link to your social media pages in your emails.

This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing.

Encourage newsletter subscriptions.

In your posts on social media, remind your followers to sign up for the email newsletter. Some people like longer content than social media offers, so target those folks.

Offer exclusive deals.

An email-only promo gives your followers a reason to subscribe to your mailing list. A social media-only promo provides the incentive for your subscribers to follow you on your social networks.

Big thanks to our friends at dotmailer.com for this helpful infographic.

[Infographic] Combine Email and Social Media Strategies

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Customer Acquisition vs. Customer Retention [Infographic]

Customer Acquisition vs. Customer Retention -315

Customer Acquisition vs. Customer Retention -315Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former.

The Costs

Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers.

The Numbers

The numbers speak for themselves. Existing customers are 50% likelier to check out the new products and services of a brand they trust. They also spend 31% more money than new customers. This means that when customer retention increases by just 5%, businesses can increase profits by anywhere from 25% to 95%.

It’s more affordable to retain existing customers, and more profitable. So make sure loyalty pays for your current client base.

This infographic focuses in on customer acquisition vs. customer retention, courtesy of Invesp Consulting.

”Customer

Infographic by- Invesp