Marketing automation refers to software solutions that enable organizations to market on multiple platforms at the same time by automating repetitive actions. Some of its key benefits are:
Streamline your marketing processes. Therefore, they’re more effective in achieving their respective purposes, all of which contribute to better profits.
The extra time you save after automating can be spent on more important concerns, such as your core business needs.
More qualified leads
Nurturing prospects is easier because you can plan, draft, customize, and schedule email marketing beforehand.
Better tracking of campaigns
Part of marketing automation is data gathering. This makes it more convenient for you to monitor the progress of your campaigns. Then you can evaluate whether they’re successful or not.
Marketing automation entails an initial investment on your part, but three out of four companies already see ROI within only a year.
Thanks go to MarketingTechBlog for creating “What is Marketing Automation?”
From boomers to gen Z, everyone’s on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn’t:
Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook.
The best approach for millennials is finding brand advocates to promote your business. It’s a good way to establish trust, an important thing for this generation.
Gen Z kids were born from 1996 to 2010. They consume a lot of information on social media, so their attention flits often. They also use Facebook but they prefer Snapchat because of their love for video.
To engage with Gen Z, keep content short and appealing to sustain their interest. Eight seconds is all you need to make them look your way.
Thanks to our friends at Citipost Mail for this helpful infographic.
Marketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies:
Link to your social media pages in your emails.
This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing.
Encourage newsletter subscriptions.
In your posts on social media, remind your followers to sign up for the email newsletter. Some people like longer content than social media offers, so target those folks.
Offer exclusive deals.
An email-only promo gives your followers a reason to subscribe to your mailing list. A social media-only promo provides the incentive for your subscribers to follow you on your social networks.
Big thanks to our friends at dotmailer.com for this helpful infographic.
Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former.
Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers.
The numbers speak for themselves. Existing customers are 50% likelier to check out the new products and services of a brand they trust. They also spend 31% more money than new customers. This means that when customer retention increases by just 5%, businesses can increase profits by anywhere from 25% to 95%.
It’s more affordable to retain existing customers, and more profitable. So make sure loyalty pays for your current client base.
This infographic focuses in on customer acquisition vs. customer retention, courtesy of Invesp Consulting.
Infographic by- Invesp