Tag Archives: digital marketing trends

E-Commerce Statistics and Trends 2020 [Infographic]

E-Commerce Statistics and Trends 2020 -Infographic header.

E-Commerce Statistics and Trends 2020 -Infographic header.

E-Commerce Statistics and Trends 2020.  The covid-19 pandemic has massively accelerated the shift to online commerce. Although an increasing number of consumers, and even businesses, were already on the road to digitization, the stay-at-home orders and social distancing regulations forced most people to fast-track those plans.

Indeed, according to a recent report by WebBuilderExpert, the number of unique digital shoppers rose about 40% year-on-year in 2020, with e-commerce sales as a percentage of retail sales in the US jumping to 16%.

Brands that witnessed the most significant growth include eBay, whose revenues rose 25% between July 2019 and July 2020. Amazon, Target, and Walmart also reported substantial increases in revenues.

2020 Trends and Predictions

The WebBuilderExpert report also highlights certain e-commerce trends and patterns that may be of interest to digital-first brands.

For instance, most e-consumers are shopping for digital entertainment devices and services (24%), apparel (15%), and home improvement products (11%). Only about 4% thought about holiday travels.

It also emerges that most people will do most of their shopping online for the foreseeable future. For instance, in the health and beauty category, there are signs 24% more people will buy whatever they need online than in-store during this past holiday season.

Spare a moment to look at the e-Commerce statistics and trends 2020 in the infographic.

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Digital Marketing Statistics you need to know in 2020

Digital-Marketing-Statistics-You-Need-to-Know-in-2020

Digital-Marketing-Statistics-You-Need-to-Know-in-2020

For marketers, staying on top of trends is crucial to profitability and ultimately, the survival of the business. You must continuously keep an eye out for changes in your industry and adapt quickly. Otherwise, you risk losing ground and possibly even your competitive edge. So, perhaps you’re wondering what’s new in 2020. What are the digital marketing statistics, trending technologies, marketing methods, and strategies?

Infographic Website has rounded up several of these trends in their recent Digital Marketing Statistics 2020 post. Although the post doesn’t cover the latest technologies, it touches on vital areas of digital marketing such as the effectiveness of content marketing which is a common thorn in the flesh. Visual, mobile, and social media marketing trends are also captured.

Highlight Trends

One of the things you quickly realize is that consumers still trust organic results more than they do paid results (ads). Of those surveyed, up to 80% said that they only click on organic results. More interestingly, 72% of the people who search for products or services online will visit a local store within 24 hours.

It’s perhaps the biggest proof that digital marketing can indeed benefit your business. If you can optimize your site for local searches, you’re guaranteed massive traffic and a considerable jump in sales. Check out the rest of the findings to learn how else the landscape has changed.

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