Your ecommerce site may get a lot of visitors, but that doesn’t matter much if the conversion rate is low. Attracting potential customers isn’t enough. You have to turn them into actual customers. If you’re at a loss on where to start, apply these proven ideas to your landing page to increase Ecommerce conversions.
Ideas to Increase Ecommerce Conversion
1) Product descriptions
Customers can’t inspect the products in person when shopping online, so give them complete information instead. Depending on the product, you can provide dimensions, quality, pricing, and other details relevant to the products. You can increase conversion rate by 108%.
2) Product videos
Photos are fine, but customers want to see products in action. Share videos that clearly show how your products are used in typical scenarios. Viewers of such videos have 174% more chance of being converted.
3) Customer reviews
Many people would prefer to patronize businesses with an established good reputation. Therefore, by adding reviews from previous and present customers, you can boost sales by around 60%.
4) Call to action
A CTA encourages visitors to take the next steps you wish them to do. It can be as simple as leaving their contact details, or as big as making a purchase. As a matter of fact, prominent and compelling CTAs can increase conversions by a whopping 591%.
For a higher conversion rate, check out software company SEMrush’s infographic, 30 Proven Ideas To Increase Ecommerce Conversions.
You can now add products to Google Merchant Center for free to get in front of millions of shoppers across Shopping Tab, Google Search, and Images, among other Google platforms. If you’re wondering how to use Google to showcase your Ecommerce products, use this simple infographic to get you started.
How to Setup a Google Merchant Account in 9 Steps
The guide assumes you have a Google account. If you don’t, go to accounts.google.com to create one.
Once you have an account, the Google Merchant Center lets you manage how your products appear so you can reach your target customers with ease.
Follow the steps below;
- Go to merchants.google.com. Click Get Started and follow the prompts to the end. You’ll need to provide useful information, such as whether you sell products online and the platforms across Merchant Center where you’d like your products to appear.
- Provide business-specific information: In this section, you need to provide Google with critical information about your business, including business name, website name, and store name. You also need to provide the business address.
- Tell Google the other e-commerce tools you use.
- Continue the setup on Shopify (for Shopify users).
- Continue setup on Merchant Center (for non-Shopify users).
Check out the Red Website Design blog for the full guide. It’s complete with images and pro tips for maximum value.
Most parts of the world are starting to return to normalcy after a grueling battle with the Covid-19 pandemic. However, there are still many unvaccinated at risk, variants around, concerns about vaccine safety contrasted with genetic testing that can showcase the safety and risk factors for many, and many corresponding social and health issues at hand. This gives small and medium-sized businesses an opportunity to fast-track growth and claim places at the top of the food chain in their respective niches in the midst of upheaval. Digital marketing is one of the best tools to help you accelerate growth. Let’s look at tips to promote your online shop.
Through well-thought digital marketing practices, you can reach more consumers, break into new markets, and delight existing customers to boost loyalty and increase customer lifetime value (LTV). Internet marketing also makes it easier to build strong relationships with your fans and customers.
Red Website Design shares 16 essential tips to promote your online shop today. The sixteen include;
Grow your email list
About 3.8 billion people use email. More importantly, 49% of these users prefer to receive marketing offers via email rather than text, social media, etc.
Create how-to videos
Video marketing is the most trending topic in digital marketing today, and among all types of video, how-to videos offer the best way to capture and educate your audience.
Work with influencers
Influencer marketing returns $5.2 for every $1 spent, according to Single Grain.
Check out the Red Website Design post to find out 13 other ways to promote your online shop. The infographic also offers a few ideas on how to implement each tip.
Every marketer dreams of higher conversion rates, as more conversions often mean more leads, more customers, more sales, and ultimately a boost in revenue and profits. Need some conversion boosting tips for eCommerce.
Unfortunately, the COVID-19 pandemic has made things a little difficult lately. Particularly, finding customers has been a lot more difficult as people don’t have as much money as before. Also, the little money in consumers’ pockets now goes to essentials such as food and medication.
As the situation eases and normalcy gradually resumes, Thrive Search has compiled 17 conversion metrics to help jump-start your recovery.
Conversion Tips to Kick Start Post-Covid19 Growth
These conversion boosting tips for eCommerce mainly revolve around improving the customer experience. Here are key highlights from the report;
1. Clearly highlight your product’s benefits
Consumers are a lot more money-wise today. They’re no longer throwing money around. So, before committing the little money they have, they want to be sure they’re buying something that will help them.
2. Personalize the experience
Personalization is a topic that has been around for quite a while. However, it’s more important even now that consumers are coming off the most devastating period of our lifetime. Show them that you genuinely care.
3. Upsell and Cross-Sell
Always recommend products that may go with the items the customer has just bought. Two excellent strategies here are follow-up emails and remarketing.
Check out the report to discover other ways to boost conversions. The data is presented in an easy-to-read infographic from Thrive.
The COVID-19 pandemic changed the way we engage digitally. The shift happened not just in human interactions, but also in brand interactions, according to Emerging Trends: Facebook Insights survey commissioned to Ipsos. The market research firm asked 12,500 respondents between the ages of 18 to 64. The results identified a set of emerging trends that will shape communication in the future:
1) Convenience gap
Around 90% of the respondents want to simplify their lives to free up more time for various reasons, such as spending more time with loved ones, getting back in shape, learning a new skill, or traveling. Around 86% of those who want convenience are ready to pay for products or services that will help them achieve that goal. To take advantage of this, focus on how your brand makes lives more convenient for customers.
2) The entrepreneur’s edge
Given how the pandemic resulted in job losses, many people turned to digital tools to augment their incomes. As a result, Facebook Marketplace experienced a boom in users who use the platform to buy and sell. It’s no shock that 91% of the respondents support local businesses. If you run a small- to medium-sized business, you should leverage this fact to get the support of customers in your area.
Check out two more trends in the Emerging trends: The forces shaping the future today infographic from Social Media Today.