Tag Archives: effective content

Improve Your Organic Reach on Facebook

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Organic reach on Facebook is problematic. But you’re not alone when it comes to this problem. Here’s a great infographic from Neil Patel over at QuickSprout.com on how to improve your organic Facebook reach.

  • Organic reach has declined to 6% according to Ogilvy
  • Ogilvy also reports that a drop of 49% since 2013

Luckily, there are 5 steps that you can take to improve your organic reach.

1. Employ Facebook Strategies That Fortune 500  Companies Use

Let people see what goes on inside the company. Always be open and honest. Be readily available for customers to reach out and interact with the company. Demonstrate the best customer service possible to make the customer’s experience pleasant.

2. Post at Non-Peak Times

When there is little being shared at the time,  a company’s content is more likely to stand out.  Facebook Insights can help you understand your audience and you will want to watch for those times when your fans are online that others are not pumping out content.

3. Share Original Images

Original pictures that are taken behind-the-scenes are more likely to be viewed and shared with others. People WANT this!  Don’t be afraid of it.

4. Connect with the Audience

Companies shouldn’t focus solely on promoting their means, but instead asking questions and interacting with customers.

5. Share Self-Explanatory Pictures

Pictographic’s and infographics make it easier for information to be understood. Being descriptive in a photo can communicate lots of information quickly in a way that stands out (and gets shared!)

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An Introduction to Content Marketing

A-Comprehensive-Introduction-to-Content-Marketing

A-Comprehensive-Introduction-to-Content-Marketing

Traditional advertising isn’t enough in this day and age.

What readers want is great content. Content marketing takes time to show its rewards.

With content marketing, businesses are promoted to thousands of consumers online.

There are so many things that a business can post, infographics, videos, ebooks, and blogs.

All of these things are basic but are somewhat time-consuming.

Some companies opt on the decision of hiring freelance writers, or in-house writers to handle all of these things for them.

Facebook, Twitter, and Pinterest are a few of the social media sites that can promote content.

Businesses soar as consumers visit their sites, read the headlines, and skim over the homepage.

This page must be filled with eye-catching headlines, and have “get on board” content.

Content writing should be informative, generate traffic for a website, stand out from the competition, attract new customers, and keep the current ones intrigued, and happy.

Check out the infographic on MainStreetHost.com to learn more about Content Marketing.

content marketing

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How To Be More Productive on Social Media

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How-to-be-More-Productive-on-Social-Media 2

Reaching an audience through social media should be quick, entertaining, and fun.

Here are some tips to stay on top of social media and trending content:

  • Checking Twitter, Facebook, and Google Trends for trending topics related to your market and using that topic to create a post.
  • Making sure the post is proofread and accurate.
  • Submitting the post and staying active with the response it receives.

After the content is posted:

Study the analytics from your posts, and ask questions like:

  • What audiences did it reach?
  • What as the age range?
  • What was the gender?
  • What was the geographic response?

Capitalize on topics that were effective and ditch ones that did not create any buzz.
Most importantly, refine your posts over time.

Audiences will show what they liked and didn’t like, along with what’s working and what’s not.

The more successful the posts, the more the social network grows and that leads to more exposure for the brand.

Check out the infographic on Quicksprout to find out how to be more productive on social media.

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Why You Should Be Using Social Sales

Why You Should Be Using Social Sales

Why You Should Be Using Social Sales

Why is 2015 the year for social sales?

  • 79% of businesses who use social media outperform their competition
  • 54% of businesses say a deal has been made exclusively from social media

Which social network performs the best for social media sales?

  • The most popular professional social media network is LinkedIn with 330 million members
  • LinkedIn traffic leads converts more than Facebook or Twitter coming in at a massive 277%

What type of content should you post?

  • For B2B sales the most effective content is webinars, videos, and blogs.
  • For B2C sales the most effective content is eNewsletters, Articles, & Visuals.

Thanks to our friends at Sales for Life for this great infographic

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