Imagine you have a store in a trendy part of town with high foot traffic. Hundreds of people walk through your doors each day to browse the merchandise. However, lots of shoppers don’t necessarily mean a lot of spending. If the store features poor customer service, a limited selection or a confusing layout, it won’t matter how many guests you attract.
The same principle applies to your website. Digital marketers and web-based businesses need to understand that the true measure of success isn’t the number of visitors you get — it’s how many of those visitors convert into paying customers. Here are a few website hacks to increase conversions.
Increase conversions on your website
There are many reasons why a website may get a high number of clicks but relatively few conversions. It may be difficult to navigate, too passive in its language or visually unappealing. Although your site may be suffering from one or more of these issues, there are several steps you can take to boost your ROI.
For instance, implementing a live chat feature can offer visitors the promise of human interaction. This may make them feel more comfortable with your site. It’s also important to remember that your landing pages should be clean and uncluttered to provide guests with a clear path of action. Redundant links or navigation bars serve only to confuse them and make it harder to get their shopping carts to the finish line.
Building a successful website means more than simply boosting its search engine ranking. Getting people to visit your site is only half the battle. For more tips and website hacks to increase conversions, see the accompanying guide.
Thanks to the folks at HelponClick for this eye-opening infographic.
The ADA or Americans With Disabilities Act sets several standards of accessibility for disabled Americans. As well, legally prohibits discrimination. The internet has become a part of daily life. Standards concerning website design as it relates to being accessible for the visual and hearing impaired now exist. There are many design concepts that assure a site is accessible as per the ADA. However, for the purposes of this article, the focus will be on how audio features can be best used to increase accessibility and reduce distraction.
Two Ways To Use Audio in ADA Compliant Website Design
Avoiding Background Audio Distractions
Background audio can be distracting to visitors or make the main content hard to hear or decipher. Speech tracks should either not have background audio. If background audio does exist there should be an option to turn it off. Any background sound included with an audio track should be at least 20 dB lower than the speaking part.
Remember that not all website visitors can hear audio. Your website should have an alternative providing the same information as the audio tracks. Therefore, use alternative formats such as sign language, a text document, or subtitles.
Thanks to our friends at UglyBadger.com for this helpful infographic.
What makes a website capture and retain the attention of visitors? At first glance, an alluring website seems to rely on bold colors and imagery. Effective website design incorporates much more than that. First of all, it’s the quality of the website. At this point, quality website building software is the most important thing. A lot of reviewers agree that Gator website builder is one the best solutions for website building.
When designing your website, keep the following basics in mind:
Content marketing has the power to pull in target audiences and boost conversions. Consumers want to see content (especially video).
Include regular and highly relevant content such as a blog on your site to capitalize on consumer desires.
Copy should entice readers! What’s the use of spending hours on a great blog post if it goes unread due to a boring headline?
Start off your posts by getting readers excited about what they are going to read. Create copy and headlines that:
- Pack a punch
- Grab attention
- Are strong and inventive
- Are straight to the point
- Layout its value to readers
Consistency in branding creates more trust among consumers when they come to your site. Center your website and all of its content around a consistent brand message by:
- Fleshing out clear brand messaging guidelines
- Displaying brand logos strategically through the site
- Determining the appropriate colors for the site’s design, headlines, and images
- Producing content that aligns with brand-related industry news
Thanks, Hubspot for this great infographic!